9 ways designers can generate passive income

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There’s more than one way to make great money as a designer. If you’d like to increase your design business’ income without dramatically increasing your workload, keep reading – you’re going to enjoy today’s post. Start and maintain a blog My personal favorite way of increasing your passive income is to run a successful blog. Blogging isn’t easy, and if you’re looking for a quick and easy way to make money, blogging definitely is not for you. But if blogging

The designer's guide to killing distractions and getting more done

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A designer’s life nowadays is very hectic. We have to keep up with our clients, our finances, our personal life, our professional life, and generally anything on the internet. Our minds are constantly racing while we try to multi-task everything at once. However, keeping track of all of that will get in the way of the most important part of being a designer, designing. If you’re checking Facebook and your emails all the time, where can you fit in design?

The Phases of Professional Website Design

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Research When starting a project, the most important key to success is research. With website design, you need know how your users will react based on their wants and needs. Before you start, ask your client questions about their business, their customers, and their competitors. This will give you a better idea of how to create a website the client and the customers will like, while also beating out the competition. You should also research a specific demographic that will

How to convince your design clients to hire you again

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Any good entrepreneur knows that it’s easier, cheaper, and more effective to sell to existing customers than it is to find and sell to new customers. A design business is no different. Many freelance designers waste a lot of time and opportunities in trying to find new clients instead of working on ways to convince their current and past clients to hire them again. Today, I’d like to recommend a few techniques on convincing your design clients to hire you

20 Unique ways freelancers can use business cards to find new design clients

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Business cards are important for designers to have. They sum up what services/products you offer and how somebody can contact you on a small piece of paper. However, most designers don’t take advantage of their usefulness. They usually sit at home or in their pocket, never in the hands of somebody else. Don’t let them go to waste by using these unique ways to distribute your business cards and gain more clients. (If you have any to add, we’d love

The referral-grabbing tips of successful freelance designers

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Marketing is a hassle, especially for designers. Usually we like to focus more on the design part of our business and less on the business part. We don’t particularly enjoy marketing tasks, but we are forced to do it or we won’t gain clients. What if I told you there was an easy marketing tactic to get repeat business? You would probably say I’m crazy, but I’m not. Several businesses have been using referrals to generate consistent clients and it’s

When to offer extra services to your design clients

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Have you ever started working on a design project for a client, only to realize that they need a lot of design work done in more than one area of their business? For example: I was hired to design a web site for a local entertainment center and realized that they also needed a whole new branded look including business cards, flyers, and (of course) the web site that they hired me to do. I realized in that moment, that

The freelancer's plateau (and how to overcome it)

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In the career of every freelance designer comes a plateau; a moment when you simply can’t make any more money because you don’t have any more time to give to your business. This has always been the inherent problem with freelance designing: no matter how hard you work, there are only 24 hours in a day. Once you max out your hours, you can’t make more money without raising your rates. If you haven’t hit this plateau yet, you will.