20 Unique ways freelancers can use business cards to find new design clients

Business cards are important for designers to have. They sum up what services/products you offer and how somebody can contact you on a small piece of paper. However, most designers don’t take advantage of their usefulness. They usually sit at home or in their pocket, never in the hands of somebody else. Don’t let them go to waste by using these unique ways to distribute your business cards and gain more clients. (If you have any to add, we’d love

The referral-grabbing tips of successful freelance designers

Marketing is a hassle, especially for designers. Usually we like to focus more on the design part of our business and less on the business part. We don’t particularly enjoy marketing tasks, but we are forced to do it or we won’t gain clients. What if I told you there was an easy marketing tactic to get repeat business? You would probably say I’m crazy, but I’m not. Several businesses have been using referrals to generate consistent clients and it’s

When to offer extra services to your design clients

Have you ever started working on a design project for a client, only to realize that they need a lot of design work done in more than one area of their business? For example: I was hired to design a web site for a local entertainment center and realized that they also needed a whole new branded look including business cards, flyers, and (of course) the web site that they hired me to do. I realized in that moment, that

The freelancer's plateau (and how to overcome it)

In the career of every freelance designer comes a plateau; a moment when you simply can’t make any more money because you don’t have any more time to give to your business. This has always been the inherent problem with freelance designing: no matter how hard you work, there are only 24 hours in a day. Once you max out your hours, you can’t make more money without raising your rates. If you haven’t hit this plateau yet, you will.

9 tips to be a productive designer while working at home

Being your own boss is definitely fun. However, one of the greatest downfalls of freelancing is that it can be very easy to become lazy and unproductive without the pressure of having a supervisor. The road from procrastinating to inefficiency is definitely a slippery slope. Today I’d like to give you a 9 tips I found to be useful in boosting productivity when working from home. 1. Comfort can be our biggest enemy Not having the pressure of a boss

Charging for freelance design: by the hour or per project?

chargefordesign2

Have you ever found yourself pulling your hair out over how much to charge for a design project? It can be very frustrating and usually ends up costing you more time (and thus money) than it should. There is some debate on the merits of having an hourly rate that you charge for everything, or setting prices for certain design services and sticking to those. There are definitely pros and cons to both methods, and it really ends up depending

How to keep your first design gig from spiraling out of control

So newbie, you just landed your first big design gig huh? What are you designing? A company web site? a fancy business card? maybe some print marketing material? Congratulations on landing your first gig! Now, the key is to keep everything under-control and manageable. Getting your first gig can be exciting, but there might also be a lot of things you never thought about. Here’s how to keep your first design gig from spiraling out of control: (PS. I’d love

11 personalities traits of a good freelance mentor

On Monday, we discussed the importance of finding a freelance mentor; someone who can help you and guide you as you build your design business. But how do you find a good mentor? Sure, there are plenty of people out there who are willing to help you for a fee. Their intentions are probably mostly good. But how do you know if you’re getting a great mentor at a good price instead of just a money-hungry businessman? Here are 8