How to handle hard-to-reach design clients

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A few days ago, I published a post in response to one reader’s question about overcoming fear as a freelancer. The post was such a hit, I decided to tackle another question posed by a designer named Bree. Here’s the request: I would love to see some reviews or tips on how to handle clients who do not respond or provide feedback in a timely manner. Well, Bree, today you’re in luck because I’d like to share with you–and the

How to get design clients to come to you, instead of chasing them down

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get design clients to come to you

Recently, on the Graphic Design Blender facebook page, one of our fans, Sarah Grant, asked a question about cold-emailing (like cold-calling, but via email) to promote her design business. In essence, the question went something like this: “How do I send email campaigns to local businesses inviting them to redesign their web site without risking illegal emailing (spam) or offending them (by saying their site is outdated/ugly)?” (I was paraphrasing. To read the full question, click here.) I thought it

Are Your Communication Skills Scaring Away Your Design Clients?

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In this age of instant messaging and texting, usage of proper English (or whatever language you’re communicating in) has become a rarity. It’s not uncommon to receive a text from your spouse that might say “k gtg ill b l8 2nite” or send an email to your friends that ends with “Later yo!” However, if you rely on slang terms and a cryptic mishmash of letters and numbers in your professional communications, you might be scaring your clients away! Turning

Want to be a happy designer? Fire 80% of your clients

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fired

I’ve recently been reading The Four-Hour Work Week (*aff) by Tim Ferriss and I have to tell you, I’m absolutely loving it! I’m only 45-50 pages (UPDATE: I’ve been loving the book so much, I’m already 127 pages in now and it’s only been a few more days! I highly recommend it!) in and I’ve already changed aspects of my life, changed some ways I do business, and I’ve fired almost 80% of my design clients. If you’ve read the

How some clients rip off designers – and how you can avoid it

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The more I work with designers to help them build their design business, the more I realize there is a common trick that clients use to rip off freelance designers. Some of them do it on purpose to get more work for less money, but many clients just don’t know that they’re doing it. And a lot of designers are getting ripped off because of it. The real culprit behind ripping off designers So what’s the most common way I

Common mistakes designers make with clients – Part 6: Not asking for referrals

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This post is part 5 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount Common mistakes designers make with clients – Part 3: Burning bridges Common mistakes designers make with clients – Part 4: Working for family Common mistakes designers make with clients – Part 5: Missing deadlines Happy Monday! Today, we continue our

Is being a freelance designer worth it?

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Someone asked me recently if all the work and stress that goes into being a freelance designer is worth it. (Before I jump too far into this post, I’d love to hear what you think. Leave a comment and answer the question: ‘Is freelance designing worth it?’) It’s worth what you make of it My answer to this concerned designer about to make the switch to freelancing: you get out of it what you put into it. If you’re looking

How designers should use Google+ to build their business

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Google+ has an interesting approach to social interaction. Google looked at how people socialize in the real world and they applied it to Google+. For instance, instead of everybody being able to see what you’re saying, you can group people into Circles and choose who sees what. With that approach, designers can use Google+ in interesting ways. We can connect, be inspired, and share with people. If you are a designer and have Google+, try using it in these three