Someone asked me recently if all the work and stress that goes into being a freelance designer is worth it. (Before I jump too far into this post, I’d love to hear what you think. Leave a comment and answer the question: ‘Is freelance designing worth it?’) It’s worth what you make of it My answer to this concerned designer about to make the switch to freelancing: you get out of it what you put into it. If you’re looking
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Google+ has an interesting approach to social interaction. Google looked at how people socialize in the real world and they applied it to Google+. For instance, instead of everybody being able to see what you’re saying, you can group people into Circles and choose who sees what. With that approach, designers can use Google+ in interesting ways. We can connect, be inspired, and share with people. If you are a designer and have Google+, try using it in these three
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Twitter has more than 10 million users and is growing every day. Everyone from celebrities to the average person is on Twitter. If you’re not on Twitter, you’re possibly missing out on interesting content and people – not to mention business opportunities. Designers can take advantage of Twitter to get known and find more clients. If you have a Twitter account, try these simple tips to boost your business. If you don’t have an account, get one and start today!
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Research When starting a project, the most important key to success is research. With website design, you need know how your users will react based on their wants and needs. Before you start, ask your client questions about their business, their customers, and their competitors. This will give you a better idea of how to create a website the client and the customers will like, while also beating out the competition. You should also research a specific demographic that will
in Client Advice
Any good entrepreneur knows that it’s easier, cheaper, and more effective to sell to existing customers than it is to find and sell to new customers. A design business is no different. Many freelance designers waste a lot of time and opportunities in trying to find new clients instead of working on ways to convince their current and past clients to hire them again. Today, I’d like to recommend a few techniques on convincing your design clients to hire you
in Client Advice
Business cards are important for designers to have. They sum up what services/products you offer and how somebody can contact you on a small piece of paper. However, most designers don’t take advantage of their usefulness. They usually sit at home or in their pocket, never in the hands of somebody else. Don’t let them go to waste by using these unique ways to distribute your business cards and gain more clients. (If you have any to add, we’d love
In the career of every freelance designer comes a plateau; a moment when you simply can’t make any more money because you don’t have any more time to give to your business. This has always been the inherent problem with freelance designing: no matter how hard you work, there are only 24 hours in a day. Once you max out your hours, you can’t make more money without raising your rates. If you haven’t hit this plateau yet, you will.