How to bring in more design clients without dropping your prices

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It seems like every time I talk to designers about bringing in more business, the most common solution for finding more clients is dropping prices. Unless you want to make less money and be more stressed, let me offer a few alternative options to dropping your prices. Oh. And then add your tips by leaving a comment. Target high-income clients The obvious alternative to dropping your prices is finding clients who are willing to pay you what you’re worth. What’s

Behind the Design Business: Brad Fitzgerald from Apt Design

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Today, we’re excited to debut a new series titled Behind the Design Business. Every now and then, GDB will offer 15 minutes of fame to a growing design business. We ask a series of questions and the responses have been phenomenal. We’ve already learned a lot about running a successful design business, and we know you will too! If you would like to appear in the Behind the Design Business series, submit an application here. Today’s Guest Today’s featured designer

How to steal design business from your competitors

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“Stealing” is a bad word. But today, I want to teach you a few ways you can steal business from your competition; a few ways you can get the edge on your competition and win more clients than anyone in town. So in that sense, stealing isn’t all that bad. If this sounds like something that could help your design business move to the next level, read on and enjoy. And when you’re done, hop on down the page and

5 Solid Strategies to Keep Freelance Work Rolling In

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In the past few years, I’ve noted a significant increase in the number of job postings for freelance graphic designers. While it doesn’t surprise me, as I keep on top of job trends in many professions, I thought it would be useful to see what labor gurus – i.e., Bureau of Labor researchers – say about graphic design as a career. The most recent Bureau of Labor Statistics (BLS) Occupational Outlook Handbook says that between 2008 and 2018, employment for

Take your logo design to the next level with a super brainstorm

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Logo design is hard. I mean, sure, any second-rate designer can throw together some text and an image. Most designers can even handle themselves fairly well with the pen tool in Illustrator. But it takes some serious time, effort, and talent to create truly iconic logos. It’s not easy creating logos that convey the right message in a creative and original way. Today, I want to discuss one of the most important aspects of the logo design process: Brainstorming. (PS.

How to keep your design clients happy without losing your mind

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Keeping all your design clients happy and be a daunting task. If you’ve ever lost your mind trying to keep all of your clients happy, keep reading for a few tips on keeping everyone happy without losing your marbles. Making clients happy is hard. After all, clients are way to needy, picky, irritable, and all-around annoying. Right? I beg to differ. Actually, I disagree whole-heartedly. There seems to be a lot of complaining in the design community about clients who

How to turn one-time clients into core fans of your design business

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Have you ever been found in this frequent freelance design situation?: You work hard to find a client, you make a pitch to them, sign a contract, complete a project, get paid, and never see them again. Granted, with some clients (the ridiculous kind) it’s better to never have to deal with them again. But there are plenty of cases where a one-time client simply fizzles out and you never see them again. Chances are, they’ll need design work done

Overwhelmed Designers, Lighten Your Workload by Outsourcing

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Outsourcing has negative connotations (at least here in the states). Whenever you mention outsourcing you immediately get comments like “Why would you send jobs overseas just to save a few dollars?” or “That’s the real problem with the global economy today!”. To those of you who are about to read this post on outsourcing and leave a similar comment, I have just one word: Relax. Whether or not I think first-world countries should send jobs to third-world countries is irrelevant,