Mastering the art of the follow-up: tips for freelance designers

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Have you ever pitched to a potential client or perhaps responded to a request for proposal and then never heard back from anyone on the project? If you don’t hear back from a potential client, it might have been your fault, not theirs. Mastering the art of the follow-up is a difficult thing. But with the tips you’ll find below, you’ll be landing new jobs and finding new clients left and right. Assuming you did great in the interview, submitted

10 Attributes of successful freelance designers

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Diligence A freelance designer has to be diligent. After all, you’re working hard not only to design great pieces, but to find new clients, bill current clients, follow up with old clients, file taxes, market your business, and more. If you’re not diligent, you’ll never make it as a freelance designer. Patience Being successful as a freelance designer is all about being patient. When your client won’t stop calling you on the weekend, when you can’t seem to find new

Stop throwing your design profits down the toilet

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Running a design business is hard. And sometimes it can be pretty touch on your pocketbook. But there are some pretty common ways we all throw our profits down the toilet. Today, I’ll mention a few and attempt to help you avoid them. After you read through the list, let me know which ones you relate to the most and how you’re going to put your saved money to better use. Toilet Trap #1: New Technology You don’t need to

Freelancing: Using your own name vs. Creating a business name

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A couple days ago, we discussed some essential pointers for naming your design business. Today, I’d like to discuss a topic that comes up frequently in my discussions with freelance designers. Should you market yourself using your own name or create a business name? There are Pros and Cons to each option and today I would like to explore each side. Using your own name One option that a lot of freelance designers take is to use their own name

Essential Pointers for Naming your Design Business

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Bringing in a significant amount of business is all about first impressions. And naming your design business is vital to create a solid first impression. But even though a rose by any other name might just smell as sweet, a design business by the wrong name can crash and burn if you’re not careful. If you’re thinking of starting your own design business, take a look at a few of these essential pointers for naming your design business: (PS. Coming

Charging what you're worth: a few tips for underpaid designers

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So you’re a freelance designer, eh? You’re living the big life because you are doing what you love and getting paid for it. The only problem is, you’re not getting paid very much. But who cares, right. I mean, you get to work on your shiny apple computer designing pretty things for clients all day long. You don’t care that you don’t make much money as long as you get to do something you love. Stop lying to yourself. I’m

The Classic Rookie Mistake Many Freelance Designers Make

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I’ve had an interesting paradigm shift lately. I have had need to hire a few freelance designers to take over projects I simply don’t have time for. This means I’ve had a chance to interview them (which I wrote about here), ask quotes from them (which I’ll write about today), and work closely with them. I recently had an encounter with a freelance designer that made me want to fire him on the spot. And I think it’s a common

How to impress design clients and get more business

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Whether you are a freelance designer or work at a design agency, there are almost always two important goals at the forefront of your mind: Impress your current clients & bring in more business. If you’ve been working at building a business for very long, you’ll also realize that these two goals are very directly related to one another. Because a happy client is a chatty client. They tell their business partners or friends about the great work you do