How to lose all your design clients right now

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1. Don’t return their calls for at least a week Don’t be fooled by thinking that when a client calls you about something, they are actually in a hurry to get a task done. They’ll understand how important it is that you fix that flat tire on your motorcycle, go for a quick ride, and then finish that movie you started a few days ago. When you do finally call them back be sure to remind them they need to

55+ Questions to ask when designing a logo

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There are lots of questions to be asked when preparing to design a logo.  I do NOT suggest you ask a client all of these questions, but hope that this list will help you think of a few useful questions you’ve never considered before. I have broken them up into 5 categories: company/organization questions, branding questions, design preferences, target audience, budgets & proofing. Company/organization details What is your company/organization/product name? What sets your company apart from others? What services or

10 steps to becoming a successful freelance designer

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Let’s face it. There are a lot of us out there: freelance designers trying to make a dollar and gain experience at the same time.  Freelance designing is wonderful but the market is so saturated that we often lack what we need to stand out from the crowd. Below you will find 10 tips on becoming a successful freelance designer. 1.    Brand yourself. Nearly any company or organization falls apart without an established style. Without a impressive personalized logo you