Design vs. Goliath: How freelance designers can compete with large design firms

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Hey freelance designers: just because you’re a one-person show doesn’t mean you don’t deserve to find high-caliber, high-paying clients. Ignore the myth that you can’t compete with what a large design firm has to offer. You have things they can’t offer. This post is all about leveraging your strengths in order to compete with large design firms. We’ll explore a few advantages you have as a freelancer today and I’d love to hear your thoughts in the comments section. Compete

The truth about what clients look for in a designer

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Have you ever wondered what makes a client choose one designer over another? Well, wonder no more, my friends. Today, I’d like to tell you the truth about what clients look for in a designer. The myths First, it’s important we understand a few of the myths that designers have come to believe about being hired by a client. Myth 1: Clients only hire designers with years of experience A lot of designers (mostly really new designers) think they don’t

What job title should a freelance designer use?

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Have you ever wondered what title you should give yourself? If you’ve been a freelance designer for long, it’s likely you have encountered a situation where you need to have a title. Perhaps you were trying to print business cards. Maybe you were trying to tell someone what you do for a living and had a hard time explaining what you are. If any of these scenarios sound familiar, read on. Today we’ll suggest a few options for which title

How to bring in more design clients without dropping your prices

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It seems like every time I talk to designers about bringing in more business, the most common solution for finding more clients is dropping prices. Unless you want to make less money and be more stressed, let me offer a few alternative options to dropping your prices. Oh. And then add your tips by leaving a comment. Target high-income clients The obvious alternative to dropping your prices is finding clients who are willing to pay you what you’re worth. What’s

How many design revisions do your clients get?

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One of my favorite pieces of design business advice comes from talented and successful designer, Christ Spooner. You can read about his advice (and some of mine) in detail by skimming through “Avoid Design Burnout by Limiting Client Revisions” but here’s the basic idea: On Chris’s request for proposal page he includes the following phrase: Don’t ask how many revisions are included in the cost This is my most hated phrase in the design industry. A Common Problem Frankly, this

Behind the Design Business: Brad Fitzgerald from Apt Design

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Today, we’re excited to debut a new series titled Behind the Design Business. Every now and then, GDB will offer 15 minutes of fame to a growing design business. We ask a series of questions and the responses have been phenomenal. We’ve already learned a lot about running a successful design business, and we know you will too! If you would like to appear in the Behind the Design Business series, submit an application here. Today’s Guest Today’s featured designer

How to steal design business from your competitors

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“Stealing” is a bad word. But today, I want to teach you a few ways you can steal business from your competition; a few ways you can get the edge on your competition and win more clients than anyone in town. So in that sense, stealing isn’t all that bad. If this sounds like something that could help your design business move to the next level, read on and enjoy. And when you’re done, hop on down the page and

5 Solid Strategies to Keep Freelance Work Rolling In

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In the past few years, I’ve noted a significant increase in the number of job postings for freelance graphic designers. While it doesn’t surprise me, as I keep on top of job trends in many professions, I thought it would be useful to see what labor gurus – i.e., Bureau of Labor researchers – say about graphic design as a career. The most recent Bureau of Labor Statistics (BLS) Occupational Outlook Handbook says that between 2008 and 2018, employment for

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