As creative freelancers and business owners, we all know written contracts are useful – no, necessary – when dealing with customers. After all, we’ve all been reading Graphic Design Blender, haven’t we? Whether it’s a $2,000 logo or a $20,000 web site, investing time and money on a service agreement is, as we’ve seen before, completely worthwhile. Why? It gives both parties an idea of how the relationship will be framed. It protects you in case the relationship breaks down.
I love direct mail. The fact that the world has gone digital just makes it even more relevant than ever. We’re so inundated with emails and Facebook and all the rest that holding a printed, crisp, personal letter has a new significance. It demands attention, shows care (after all, writing an email is so easy – but sending a letter actually takes some legwork), and is unique. I’ve used it to generate amazing returns for clients, and for our creative
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in Branding and Identity, business tips, Client Advice, Design Process, Entrepreneurship, Freelancing, Professionalism, Project Management
Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different take on that site and others like it. What I once saw as a safe haven of a website where I could cope with the “realities” of our industry I now see as a place packed with professionals who just
Let’s talk turkey for a few minutes. More particularly… cash flow. Icky, dirty, rotten, dreaded cash flow. How’s yours going? Are you making the BIG bucks? Stashing plenty of dosh away each month so you can retire young, travel the world and achieve the ultimate freedom you’ve always dreamt of? If so, you can probably skip this blog and just get back to it. Go on, off you go. ;) If not and you’re sick of worrying how you’re going
A couple weeks ago, Karol wrote a great post about not getting cheated by your design clients. In that post, we recommended (as we always do) that you have a signed contract with most of your clients. But in the comments on that post, we had a fascinating question posted by GDB reader Ranjit that said this: Would emails and all other correspondence between client and designer not act as some sort of contract? I found Ranjit’s question extremely important
I don’t think I chose the freelance life, I think the freelance life chose me. While other kids were playing little league, I was trying to build a two story colonial house for my teddy bears out of logs, complete with shutters. That never really panned out so well (lack of nails maybe?!), but it taught me that I am most at home in the wild, without the road map laid out for me. If something failed, I tried again.
Ever have one of those days (weeks?) where you just can’t seem to get yourself motivated? And I mean REALLY unmotivated, like nothing — not even dusting to avoid work — can tear you away from putting off life in general. Maybe it feels like there’s such a mountain of work ahead of you (house chores included!) that you don’t know where to start. Maybe your current projects aren’t terribly exciting. Maybe you’re feeling a bit burnt out. Or maybe
A few days ago, the phone rang at 10am. “Reliable! This is Lou,” my wife and business partner, Lou, said. (We run a design / marketing agency, but recently started Reliable: our new PSD to HTML & WordPress company). She took the call per usual. The guy had a lot of questions, and she had answers. But then, the call took a “weird” twist… The guy had some pretty wacky demands. He basically wanted us to ditch the process we