How to get design clients to come to you, instead of chasing them down

pull-marketing

Recently, on the Graphic Design Blender facebook page, one of our fans, Sarah Grant, asked a question about cold-emailing (like cold-calling, but via email) to promote her design business. In essence, the question went something like this: “How do I send email campaigns to local businesses inviting them to redesign their web site without risking
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How some clients rip off designers – and how you can avoid it

The more I work with designers to help them build their design business, the more I realize there is a common trick that clients use to rip off freelance designers. Some of them do it on purpose to get more work for less money, but many clients just don’t know that they’re doing it. And
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Where all the great design clients are hiding (Shh, don't tell anyone)

Have you ever beat your head against a wall after getting off the phone with one of those clients who just really gets on your nerves? You know the kind of client I’m talking about. And we’ve all had them before. In fact, if you’ve ever (like me) found yourself thinking “Where are all the
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Common mistakes designers make with clients – Part 3: Burning bridges

This post is part 3 of a series. Read the rest of the series here: Common mistakes designers make with clients – Part 1: Not signing a contract Common mistakes designers make with clients – Part 2: Allowing a discount For today’s addition to the Common mistakes designers make series, I’d like to discuss one
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Is being a freelance designer worth it?

Someone asked me recently if all the work and stress that goes into being a freelance designer is worth it. (Before I jump too far into this post, I’d love to hear what you think. Leave a comment and answer the question: ‘Is freelance designing worth it?’) It’s worth what you make of it My
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The designer's guide to killing distractions and getting more done

A designer’s life nowadays is very hectic. We have to keep up with our clients, our finances, our personal life, our professional life, and generally anything on the internet. Our minds are constantly racing while we try to multi-task everything at once. However, keeping track of all of that will get in the way of
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When to offer extra services to your design clients

Have you ever started working on a design project for a client, only to realize that they need a lot of design work done in more than one area of their business? For example: I was hired to design a web site for a local entertainment center and realized that they also needed a whole
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The freelancer's plateau (and how to overcome it)

In the career of every freelance designer comes a plateau; a moment when you simply can’t make any more money because you don’t have any more time to give to your business. This has always been the inherent problem with freelance designing: no matter how hard you work, there are only 24 hours in a
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