10 Tips to Make Your Design Files Print-Ready

All print designers are familiar with deadlines and the havoc they can often wreak on your life! It is incredibly frustrating to spend hours and hours designing your work in Photoshop, only to send it to the printers and get back something far from what you had envisioned. These last-minute problems do more than increase your stress levels and blood pressure, they’re actually hugely damaging to your productivity. Especially if you’re a self-employed freelancer, you know that can spell very

5 MORE Answers to Common Freelance Design Questions [Podcast]

A few days ago, GDB published an article titled “5 Questions to Common Freelance Design Questions“. This podcast (the first of GDB’s audio podcasts) will elaborate on 5 more common freelance design questions. Have a listen and leave your comments below. The podcast takes about 7 minutes to listen to and contains answers to the following common freelance design questions: How much should I charge? What should I include in my portfolio? Should blogging be an important part of my

See success by becoming a goal-driven designer

Recently, in a post titled “Defining success as a designer”, I discussed the importance of setting goals and measuring your success based on how well you achieve your goals. Then, GDB published an excellent guest article by Karol K. titled “Avoid web design stress by clearly defining site goals”. Then just yesterday I sent out an article titled “Getting your design business ‘in the groove’” in the GDB newsletter. It also hit hard on being goal-oriented as a designer. It

Defining success as a designer

Hey fellow designers, are you successful? For some designers, answering this question doesn’t take a second thought. But for others, it’s difficult to define whether or not you consider yourself to be a successful designer. And much of what determines whether or not you feel successful, depends on how you define success. Do you define success by how much money you make from your design projects? How about by the number of clients you have? Is your success based on

Creative ways to promote your design business with little or no budget

On the GDB facebook page, I recently asked what sorts of articles you would like to read during the next few months here at the blog. While I plan to write articles for nearly all the responses, one particular response offered by Nina Randone, really caught my attention. Her suggestion? Creative and low budget self-promotion pieces. Thus, this article was born. Today I would like to explore creative ways to promote your design business with little or no budget. Thanks,

Creating a Healthy Work-Life Balance as a Freelance Designer

Recently I was in on a roundtable discussion with a bunch of freelancers and we were talking about some of the similar problems we all face. One topic that kept coming up was that many freelancers have a hard time creating a healthy work/life balance. This is a problem many business owners in general have. Your business is yours and as the owner you feel that ultimately the success or failure of the entire business is on your shoulders. This

How To Get More Design Clients with an Effective Marketing Message

Unless you went to business school or graduated with a degree in business, chances are you weren’t taught how to write text that will bring in clients. This is typical with technical and creative arts, and is one of the main areas in which freelancers fall down. You know very well how to do the production work, but not so much on the marketing side. So how do you communicate effectively to clients to not only help them understand what

Set milestones and eliminate stress in the design process

When I first started working for myself, one of the hardest things for me to do was finish a design project in the amount of time that I had anticipated. Projects that I hoped to finish in a week, took 3 weeks, those that I hoped to finish in a month, took a few months. And it wasn’t necessarily my fault. Actually, it wasn’t really the client’s fault either. The problem was, we hadn’t sat down to set milestones for