Do discounts devalue your design?

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As I was reviewing a few articles here at GDB, I noticed that a trend among many readers that leave comments here at the blog is to give discounts to potential clients. In other words, when trying to rope in a first-time client, some designers prefer to give them a 10% off on your first order or something similar. Today I want to discuss the potential risks of offering design discounts and the effect that it might have on the

Tips for designing and coding a custom facebook page

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A few days ago on GDB, we discussed elements of an awesome facebook page for your design business. Today I would like to explore the phenomenon of custom facebook page design a little further. Being the awesome designers that you are, I won’t waste my time including a tutorial on how to design a facebook page in Photoshop, but this article will elaborate on some of the finer points regarding the design and code of your facebook page. Whether you

Elements of an awesome facebook page for your design business

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Anyone who owns a business, from freelancers to top CEOs, knows that they need to be on facebook. You know you need to establish a successful presence on facebook for your design business. What a lot of people don’t understand is why and how. After all, it’s not enough to just “be on facebook” anymore, you’ve got to work hard to use facebook as a primary facet in your marketing strategy. Whether you are a freelance designer just starting out,

GDB Mail Bag: Registering a business, Design contracts, and Copyright

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The GDB Mail Bag is a new feature I’m adding to the site here at GraphicDesignBlender.com. Each week I seem to get more and more emails from readers with questions about their design business. I love interacting with others and helping them succeed as designers! I’ve learned that if one person has a question about something, it’s likely other people do as well, so I’m featuring a few of the best questions here at the GDB Mail Bag. Also, take

How to spot bad design clients & when to ditch them

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Opportunities quickly become nightmares when a freelance worker takes on a bad client. Whether you work as a designer, developer, writer, or other professional, the joys of freelancing can turn to angst when a client becomes bent on paying you less than you’re worth or making you do more work without additional pay. A bad client threatens your reputation, gets on your nerves, costs money, and wastes your time, so you should learn how to spot bad clients & when

Client famine: how designers can keep food on the table year-round

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The design industry is an interesting thing: sometimes you have more work than you can stand, and other times you are scraping by, hoping that you’ll find your next batch of clients soon. While some designers or design firms are really good at keeping a steady pool of clients, many of us are hit with times of client famine where, regardless of the work you put into your business, people just aren’t hiring you. It’s been my experience, for example,

Do designers deserve down-payments?

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Every once and a while I like to have a good long conversation with a few loyal readers of GDB to see what makes them tick, what problems they face, and how GDB can better serve them. Recently, in a discussion with a friend of mine, the topic came up of whether or not to charge design clients a down-payment prior to completing their design project. I thought it would be interesting to share with you a few of the

Keeping clients motivated throughout the design process

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Meeting with a client for the first time is invigorating. Both you and they are excited about moving forward with a new project that will help reach business goals. You set milestones together and work toward accomplishing the goals you have set, but sometimes clients tend to burn-out at some stage throughout the process. They go from wanting the “best work” to “whatever works within the time frame” or even adopt the attitude of “we can’t afford to do it