What your pricing strategy says about you as a freelance designer

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Have you ever realized what your price point says about you as a designer? As designers we worry so much about how our brand looks when it comes to logo, web site, etc. We obsess over what to name our design business. We’re constantly asking ourselves if it’s time for a redesign or a rebrand. But how often do we ask ourselves if we need to rethink our pricing strategy? Believe it or not, your pricing strategy is a huge

Charging for freelance design: by the hour or per project?

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Have you ever found yourself pulling your hair out over how much to charge for a design project? It can be very frustrating and usually ends up costing you more time (and thus money) than it should. There is some debate on the merits of having an hourly rate that you charge for everything, or setting prices for certain design services and sticking to those. There are definitely pros and cons to both methods, and it really ends up depending

Do discounts devalue your design?

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As I was reviewing a few articles here at GDB, I noticed that a trend among many readers that leave comments here at the blog is to give discounts to potential clients. In other words, when trying to rope in a first-time client, some designers prefer to give them a 10% off on your first order or something similar. Today I want to discuss the potential risks of offering design discounts and the effect that it might have on the