Why I never explain my designs before revealing them to my client

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In 2009, I wrote a post titled “7 tips on presenting logos to a client” and more than three years later I got this tweet from @thomshouse: I was curious of the order in which you present a logo… Do you lead with the logo, then discuss the “why”… Or discuss first, building up to the reveal? Today, I want to share my answer with all of you and then I want to hear what you have to say (leave

How freelancers can compete with design marketplace sites

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The last few posts I’ve written here have all come from excellent reader suggestions on this post. Today’s is no different. Joe Malleck writes: One topic that I’m interested in is what a designer’s future role in the marketplace is. With the uprising of theme marketplaces and the awareness that you can essentially purchase design as a commodity, where do we as designers fit into this new landscape? How can we leverage our skills and insight to make fortunes, without

Take your logo design to the next level with a super brainstorm

Logo design is hard. I mean, sure, any second-rate designer can throw together some text and an image. Most designers can even handle themselves fairly well with the pen tool in Illustrator. But it takes some serious time, effort, and talent to create truly iconic logos. It’s not easy creating logos that convey the right message in a creative and original way. Today, I want to discuss one of the most important aspects of the logo design process: Brainstorming. (PS.

Empower your design with mind maps

When starting a new design project, it is often difficult to decide where to start from. Ideas can flow from the brain like a waterfall and so it’s hard to remember them for later use. In my experience, I’ve found that the mind mapping of ideas is the best and most powerful way to get real benefits from those ideas. It’s also a life-saver for the early stages of the design process. What follows is a brief explanation on how

Creative ways to promote your design business with little or no budget

On the GDB facebook page, I recently asked what sorts of articles you would like to read during the next few months here at the blog. While I plan to write articles for nearly all the responses, one particular response offered by Nina Randone, really caught my attention. Her suggestion? Creative and low budget self-promotion pieces. Thus, this article was born. Today I would like to explore creative ways to promote your design business with little or no budget. Thanks,

How To Get More Design Clients with an Effective Marketing Message

Unless you went to business school or graduated with a degree in business, chances are you weren’t taught how to write text that will bring in clients. This is typical with technical and creative arts, and is one of the main areas in which freelancers fall down. You know very well how to do the production work, but not so much on the marketing side. So how do you communicate effectively to clients to not only help them understand what

Why designers should consider tolerating spec work

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Spec Work has always been a controversial subject in the world of design. Why should you work with no guarantee of getting paid? Many designers claim that it signals the end of the industry. To me, however, it’s the future of the industry. What is Spec Work? Spec work, or speculative work, to refer to its full name, is the process of doing design work with no contract or any guarantee of getting paid – If the client likes it,

6 Questions to ask yourself before attempting a redesign

This article brought to you by:Visit UPrinting.com, the online printer that understands the needs of designers. Recently, I asked all my friends* on twitter what sorts of articles they would like to read about here on GDB. One friend suggested a sort of checklist-style article about preparing for a redesign. Hence the following article. If you would like to suggest a topic for discussion and exploration here at GDB, head on over to our contact page, facebook fan page, or

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