7 Tips on presenting logos to a client

The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer screen. After all the hard work, your logos are finally ready to present to the client. But how can you be sure they will be accepted and appreciated by the client? Below are some tips on presenting your logo comps to the client. Follow these rules and your logo proofing is bound to be a

How graphic design can solve problems and save lives

“What problems do graphic designers solve?” That was a recent question that I got from a reader in response to an article here on Graphic Design Blender. He continues his question by adding, “If you’re at an airport will you be more likely to find your terminal if the signs are designed with Helvetica, than if they were designed with Papyrus? Isn’t the only difference that one looks nicer than the other?” This post answers the above questions. Does graphic

30 breathtaking logos inspired by the orient

Name that brand: Which top global brands can you identify?

I recently read a study done by MillwardBrown on the most valuable global brands of 2009.  It got me thinking about the power of branding and thought it would be interesting to see how many people can identify even the first 25 of the most valuable brands in the world.  Give it your best shot and leave your guesses in the comments of this post. In a few weeks I will release the answers and you can see how you

The 5 phases of professional logo design

The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences when it comes to the design of the logo.  It should also include research of the competitors logo and creative work.  In addition, you should research the target audience and makes plans to tailor your design to their needs.  Remember, you have been hired to design a logo for a lot of reasons but the