How to ensure your design portfolio is attracting clients

When looking for work, the advantage we have as designers is the ability to actually show what kind of work we can do, rather than just trying to explain it on a resume. And just like presenting a resume, you want to make sure you put your best foot forward when it comes to showing your portfolio. I thought I’d pass along a few tips that have helped me in developing mine. Make a web portfolio A website that showcases

How to keep your design clients happy without losing your mind

Keeping all your design clients happy and be a daunting task. If you’ve ever lost your mind trying to keep all of your clients happy, keep reading for a few tips on keeping everyone happy without losing your marbles. Making clients happy is hard. After all, clients are way to needy, picky, irritable, and all-around annoying. Right? I beg to differ. Actually, I disagree whole-heartedly. There seems to be a lot of complaining in the design community about clients who

Charging what you're worth: a few tips for underpaid designers

So you’re a freelance designer, eh? You’re living the big life because you are doing what you love and getting paid for it. The only problem is, you’re not getting paid very much. But who cares, right. I mean, you get to work on your shiny apple computer designing pretty things for clients all day long. You don’t care that you don’t make much money as long as you get to do something you love. Stop lying to yourself. I’m

Why some freelance designers become rich while others don't

Take a moment and scan the web for successful freelance designers. I mean financially successful freelance designers. I’m not talking about designers who have a great following on their blog, I’m not even talking about designers who crank out phenomenal work on Dribbble. I’m talking about designers who make more-than-enough money to get them by. Freelance designers who are rich. So why is it that some freelance designers get rich while others barely get by (all under the guise that

Putting a price tag on design

How much do you charge for your design services? And how in the world did you come up with those numbers? There are a lot of different factors to consider when establishing your pricing methods as a designer and, frankly, a lot of designers have no clue when it comes to effective pricing. This post will cover a few solid strategies to help you as you determine how much to charge. If you have any tips to add, please do

Ten Frequent Questions Clients Ask Web Designers (And how to answer them)

In recognition of being in business for 10 years, I thought I’d share ten questions that I get asked most often as a professional website developer. Some of them I’m sure other like-minded professionals have also had to answer. These are in no particular order, but I hope they help: 1. How much will my website cost? Yes, this one is a no-brainer and you’d think there was something seriously wrong if a potential client didn’t ask you this. Often,

How To Get More Design Clients with an Effective Marketing Message

Unless you went to business school or graduated with a degree in business, chances are you weren’t taught how to write text that will bring in clients. This is typical with technical and creative arts, and is one of the main areas in which freelancers fall down. You know very well how to do the production work, but not so much on the marketing side. So how do you communicate effectively to clients to not only help them understand what

Why designers should consider tolerating spec work

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Spec Work has always been a controversial subject in the world of design. Why should you work with no guarantee of getting paid? Many designers claim that it signals the end of the industry. To me, however, it’s the future of the industry. What is Spec Work? Spec work, or speculative work, to refer to its full name, is the process of doing design work with no contract or any guarantee of getting paid – If the client likes it,

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