Design Essentials 2: Originality

This chapter of Design Essentials will cover the topic of  Originality in design. Originality is the ability to think independently and creatively. So why is it so important that we, as designers, are original thinkers? Put most simply, original designs are more effective. Let’s take a look at the concept of originality in design: But don’t great designers copy? It’s been a popular topic of discussion here on GDB and throughout the design community: do great designers really copy other