4+ Pricing tips that will fast-track your profits and success

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Why did we all become designers? It’s because we love wonderful things like typography, color, imagery, well-organized information, and the almighty grid. None of us are designers because we love to think about pricing. And yet, we must. Pricing is one of those pesky business details that gets between us and the fun parts of design. The thought of it can make us cringe, hesitate and behave in strange, awkward ways. Worst of all, it can make us second guess

How I created a simple pricing process that removed stress and boosted profits

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Pricing is super-hard. You’re thrilled that someone wants to hire you, and then you obsess over creating a proposal. And before you even get to the panicky part about what the client will think about the final numbers, you have to actually determine what final number feels right to you. For longer than I’d like to admit, I sort of just picked a number that sounded good to me without a ton of justification. Sure, I kind of did a

What your pricing strategy says about you as a freelance designer

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Have you ever realized what your price point says about you as a designer? As designers we worry so much about how our brand looks when it comes to logo, web site, etc. We obsess over what to name our design business. We’re constantly asking ourselves if it’s time for a redesign or a rebrand. But how often do we ask ourselves if we need to rethink our pricing strategy? Believe it or not, your pricing strategy is a huge