My design client “hates” my first proof. Now what?

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True story: I was on the phone going over some proofs with a new client just last week and he starts the conversation by saying, “I hate it.” Those are pretty harsh words to swallow for any designer, especially coming from a client I don’t know very well. Part of me appreciated his honesty (so we could go about making something he does like), and part of me was, well, a little crushed…and scared I’d just lost a client. My

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