Do discounts devalue your design?

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As I was reviewing a few articles here at GDB, I noticed that a trend among many readers that leave comments here at the blog is to give discounts to potential clients. In other words, when trying to rope in a first-time client, some designers prefer to give them a 10% off on your first order or something similar. Today I want to discuss the potential risks of offering design discounts and the effect that it might have on the