The truth about what clients look for in a designer

Have you ever wondered what makes a client choose one designer over another? Well, wonder no more, my friends. Today, I’d like to tell you the truth about what clients look for in a designer. The myths First, it’s important we understand a few of the myths that designers have come to believe about being
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Master your elevator pitch and win more design clients

A couple days ago, we discussed which job title you should put on your business card as a freelance designer. That got me thinking about how important it is to be able to explain your business to other people quickly and effectively. The most common technique of mastering how to talk about your business is
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What job title should a freelance designer use?

Have you ever wondered what title you should give yourself? If you’ve been a freelance designer for long, it’s likely you have encountered a situation where you need to have a title. Perhaps you were trying to print business cards. Maybe you were trying to tell someone what you do for a living and had
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How to make a killer first impression when meeting your design clients online

We’ve written a few posts here about making a good first impression with your design clients. But most of what we have written is based on the assumption that you will meet your client in person to make that impression. What about clients you meet online? I don’t know about you, but it’s getting to
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How to bring in more design clients without dropping your prices

It seems like every time I talk to designers about bringing in more business, the most common solution for finding more clients is dropping prices. Unless you want to make less money and be more stressed, let me offer a few alternative options to dropping your prices. Oh. And then add your tips by leaving
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How many design revisions do your clients get?

One of my favorite pieces of design business advice comes from talented and successful designer, Christ Spooner. You can read about his advice (and some of mine) in detail by skimming through “Avoid Design Burnout by Limiting Client Revisions” but here’s the basic idea: On Chris’s request for proposal page he includes the following phrase:
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Behind the Design Business: Brad Fitzgerald from Apt Design

Today, we’re excited to debut a new series titled Behind the Design Business. Every now and then, GDB will offer 15 minutes of fame to a growing design business. We ask a series of questions and the responses have been phenomenal. We’ve already learned a lot about running a successful design business, and we know
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How to steal design business from your competitors

“Stealing” is a bad word. But today, I want to teach you a few ways you can steal business from your competition; a few ways you can get the edge on your competition and win more clients than anyone in town. So in that sense, stealing isn’t all that bad. If this sounds like something
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