Traditionally a press kit, or media kit, is a pre-packaged set of promotional materials of a person or company that can be distributed to members of the media for promotional use. As a designer this might seem like something you would be more likely to design for a client than need for yourself.
I have to admit it’s not common. In fact, it’s something I’ve never even heard other designers talk about.
Since the idea first came to me, I have had some opportunities, when a press kit would have been a huge time saver for me.
First: lets have a look at why you need a media kit.
The thought first struck me when I started writing for this blog Graphic Design Blender. After I had accepted the position, the next step was to get Preston my information. He requested a photo and a bio. I had neither.
As I was gathering up the info to send over to him I thought, “It would be really nice to have this in all in one place I could just fire off in an email whenever I needed to.”
Over the past few months I have had that exact same thought over and over. While applying for design contests, submitting artwork to a local art show, landing a new client from another province who I have never and likely will never meet, and interacting with local media.
I could have saved so much time, by having a press kit, right from the beginning.
What the heck should I put in it?
We want this to be a versatile package that will cover all sorts of information requests. Think of it as part portfolio part resume and part personal biography.
A good start would be:
• A photo of yourself.
• A couple sample photos of the work you are most proud of. (this is a good place to include a link to where they can find more)
• Your biography in the form of a simple text document.
• Some nice high-res images of your personal branding or logo if you have one. ( Imagine the horror of getting featured somewhere only for the publication to use a pixelated version of your logo they found online. No one wants to hire a designer with a fuzzy logo!)
• A usage guide outlining what people can and cannot do with the provided materials.
• Your social media links, web address and contact information.
Label everything properly and zip it up to send off to anyone who needs information about you and your business.
What’s the benefit?
If the possibility of saving a bit of time isn’t enough to motivate you here’s a few of the upsides of having a media kit.
Publicity. The easier it is for people to feature you, write about you etc. the more likely it is too happen. If someone has to scrounge around for materials or work with the tiny picture and half sentence bio you send to them, they are a lot less likely to write about you.
Referrals. We talk a lot about referrals here; that’s because they’re important! Send your press kit to your favorite clients and ask them to forward it to a couple of friends who might need design work. Rather than have to figure out what to say about you, or what to send as a referral, all they have to do is hit send and let your press kit do the work. It’s win win.
Do you have a press kit?
Let me know in the comments if you have, or plan on putting together a press kit! Is it online, in print, zipped as a compressed folder, etc? What’s in your press kit? What have we left out of this post?