Since I am a designer, I’m not afraid to make the following statement:
Designers are a dime a dozen.
There are millions of us.
Some of us are good at what we do, some are pretty mediocre, and other are just terrible.
But if a potential client only cares about price, it’s not hard to get undercut by someone who charges pennies on the dollar compared to your rates.
And the problem is, you can’t always compete on price.
You can’t always be the best deal for your clients.
And that’s ok.
Because there’s a difference between being a good designer and a great entrepreneur.
Here’s the difference
If you’re a pretty good (or even great) designer, but can’t seem to reach the business goals you set for yourself, pay attention: this post is for you.
See, there’s a huge difference between being a good designer and being a great entrepreneur.
Take a look at what I mean (and then leave a comment and let me know where you fall or what I left out):
- A good designer stays updated on the latest design trends; a great entrepreneur redefines current trends and sets new ones.With this strategy, your clients are always the ones who get the most forward-thinking designs instead of cookie-cutter designs that look like everyone elses.
- A good designer meets deadlines; a great entrepreneur exceeds expectations.By providing a “surprise” factor for your clients, you show that you’re willing to go the extra mile for your clients. It sets you apart from all the low-budget designers who compete only on price
- A good designer answers emails and phone calls from clients immediately and politely; a great entrepreneur anticipates concerns or questions and calls their clients before small concerns become problems.If it’s been more than a week or so since you’ve talked to your client, don’t keep working hard on their design hoping they don’t call you until you’re done. Give them a call and let them know the status of the project. Even if you’re a little behind, they’ll appreciate the update and the honesty.
- A good designer completes the project as asked without quarreling; a great entrepreneur avoids quarrels but steps up to act as a consultant as well.When industry knowledge tells you your client is making a poor decision, a great entrepreneur finds a way to let them know. It’s actions like these that make you more valuable than your incredibly cheap counterparts.
Which are you?
So which one are you? Are you a good designer or are you a great entrepreneur? Leave a comment on this post and let me know where you stand or what I’ve left out of the equation.