I was curious of the order in which you present a logo… Do you lead with the logo, then discuss the “why”… Or discuss first, building up to the reveal?
Today, I want to share my answer with all of you and then I want to hear what you have to say (leave a comment).
I’ve been the client
Here’s the really cool and pretty unique thing I’ve been able to do since 2009:
When I wrote the post, I had only worked as a freelance designer at that point. But in 2010, I got a full-time job in marketing and design and I’ve had the chance to work with a ton of designers on a bunch of new projects.
And I’ve noticed that there really are 2 ways of presenting designs:
1. Build to the reveal. Give your client the reasoning behind your design, what motivated you to design what you did, and how you got to the end product.
2. Open with the reveal. Before explaining anything about the design, simply reveal the new designs to the client. Explanations can come later if needed.
Hands down, reveal first!
And here’s what I’ve realized as I’ve been able to play the “client” role: As a designer, you’re making a terrible mistake by guiding them through your design process before showing them the design.
Why? Here’s my take (I’d love to hear yours):
Why I never explain my designs before revealing them
1. You ruin the genuine experience. When your new logo, billboard, web site, etc finally gets revealed for public usage/viewing, you won’t have the chance to give a build up to each viewer. So if your designs can’t stand alone (without a lecture from you), then you better take them back to the drawing board.
2. You miss out on a genuine reaction. Want to know what people will really think of your designs once they go public? Then don’t build it up for your client. Reveal it immediately and pay attention to their facial expressions, their body language and their initial reaction. You’ll know if you nailed it based on this first impression you get from your client.
3. Client actually don’t care (gasp). As designers, we’re fascinated with the design process, right? But guess, what, your clients aren’t. They’re focused on building their business and have hired you for all that geeky design stuff.
Do you build up or reveal immediately?
I’m dying to know if you agree or disagree with me. Do you prefer to build up to it, or reveal your designs right away? Leave a comment and let’s talk it out!