Whether you’re a freelance graphic designer, web developer, writer, photographer, or any other type of business – an online presence is a vital part and can make or break your success.
The important question is: are you building an effective online presence?
From a client’s perspective, they’re looking to work with someone who is loyal, honest, and can get the job done. But, it doesn’t hurt to feel like they know who they’re working with, even if you’ve never met in person.
A simple and personable online presence will really help bridge that gap of working with any client from around the world – and keeping your online presence consistent will only benefit you and your business.
A client that can get to know you and your business just from your online presence will be more willing to work with you, so what should you be focusing on?
Focus on staying personable and consistent
I’ve seen too many freelance designers or businesses where I’ve gone to their site and can’t find one thing about them. Yeah they most likely have an about page, but there’s nothing about them. There’s no photo or relatable piece of content – sometimes not even a real name!
If your business is almost 100% online, then you need to present yourself as a real person or team and not just some alias.
Take the time to share who you are, and what you do – and do it in a personable manner. Make it easy to read, understandable, and maybe even a little fun!
The first and most important step is simple: make sure you’re presenting the same content and design across all of your online accounts and marketing materials.
Use the same name, short bio, photos (logo), colors, URLs, etc. It might sound obvious, but you’d be surprised.
Don’t be afraid to show who you are. It will only help reassure any potential clients that they’re dealing with a real person who loves what they do.
Attract clients and strengthen loyalty
Take a look at any successful company or brand – their consistency attracts.
That might be why Apple’s products are like magnets to a lot of us. The design is appealing throughout all of their products and the overall idea/experience pulls you in: the passionate customers selling word of mouth, committed sales associates in stores, etc.
When your online presence is designed beautifully, then it’s going to appeal to potential clients and delight others viewing your work.
Build expectations and always deliver – right down to every detail. This will build your brand loyalty and help reinforce it’s characteristics.
Increase sales and create new opportunities
By building expectations and always delivering, you’re providing a service worth paying for.
Take a look at Starbucks: you’re paying around $4 for a coffee, and we don’t think twice about it. It’s because we know they offer a good product that we’re always willing to come back to.
It all starts with your online presence – bridging that gap between you and the client, delivering on their expectations, and in return you’re increasing sales and creating new opportunities with a happy client who’s spreading the word.
Stay on top of changes
If you make a change to your brand (logo, color), then be sure to update that content everywhere else it appears online.
Conflicting your own online presence will only work against yourself – so stay on top of things.
It can be time consuming with there being so many different accounts to manage online, but the goal is to stay consistent.
No matter where your online presence is being viewed from, it should be recognizable.
How’s your online presence?
I encourage everyone to take a look at their online presence and consider this: are you getting your message across?
If a potential client were to look at your online presence, would they get to know you and your business?
What are some of your tips to a successful online presence? Share in the comments on this post.