Is it just me or do we as designers like variety like it really is the elixir of life? I try so many things it’s not funny. I hate eating the same meal twice — I always have to cook something different. (It drives my partner nuts.) I must have at least 50 unfinished books I’m still reading. 17 unfinished DIY projects around the house. 20+ unfinished courses. Boxes of paints and blank canvases with not a painting in sight.
A few years ago, I made a couple small changes that resulted in a huge positive shift for my business. At the time, I was building this blog and running a freelancing gig. And I was busy. Which meant that some of the tasks I liked less than others got less attention. One of those tasks (I’m embarrassed to admit) was bookkeeping and finances. I’ve since learned that a business that doesn’t focus on its numbers is just a hobby. But
in Client Advice, Entrepreneurship, Finding New Clients, Freelancing, Web Design
Testimonials are more important than just about anything else on your website. If you had a headline that said “We make awesome websites that help businesses grow” followed by 20 testimonials from businesses saying how awesome their new website is and how much they’ve grown… …and you followed that up with a few samples and a contact form… you’d be rocking and rolling without a single word more of copy (and that’s coming from a copywriter). You really don’t need much
in Client Advice, Entrepreneurship, Freelancing, Professionalism, Project Management
Negotiations always give me the jitters. Am I proposing a fair deal? Am I about to get swindled? Should I look elsewhere? Am I going to lose this project? Is this client going to be more stress than they’re worth? Etc. etc. I think partly that’s because I’ve never been good at reading people; maybe I’m too honest, naive, or just plain oblivious. But I also believe it’s because the art of negotiation is rarely taught in school (no matter
Walk into any business, and you can almost instantly spot the owner. It’s not always their clothes, either. Some dress with more authority, but that’s not always the case. Sometimes they’re the ones in the tie-dye and sandals. And age doesn’t give it away either, as they’re usually not the oldest in the room. How can you almost always instantly spot the owner? What is it? Because if it’s not the clothes or the age, it has to be something else.
Cash. Money. Moolah. Coin. Pennies. Dimes. Dosh. Dough… Call it whatever but let’s be honest…it can be the painful, blistering bane of your existence if you’re not careful. How many nights do you lie awake staring at the ceiling stressing about how to pay your suppliers, staff, taxes, rent, house, car payments, school fees, heck even just to put food on the table sometimes — worried sick about where the next lot of cash is coming from? Countless, right? Me
When I was very young, I used to read the comics in the Sunday newspaper (an activity that I’ve unfortunately discontinued). I fell in love with comic strips like Calvin & Hobbes, Pickles, Baby Blues and others. And for a short moment in life, I even aspired to be a comic illustrator professionally. One day, when I was about 14, the top half of the Sunday comics in the newspaper were replaced by a touching article about a cartoonist and creative who