Using a media kit to get more freelance business, better referrals, and more publicity

[img] media kit

Traditionally a press kit, or media kit, is a pre-packaged set of promotional materials of a person or company that can be distributed to members of the media for promotional use. As a designer this might seem like something you would be more likely to design for a client than need for yourself. I have to admit it’s not common. In fact, it’s something I’ve never even heard other designers talk about. Since the idea first came to me, I

Why you’re designing for the wrong audience (and how to fix it)

designing for wrong audience

Do you have a dribble account, share all your work to social networks or constantly ask for critiques of your work from other designers? Non of those things are bad in and of themselves. They could however be symptoms of a much bigger problem. Designing for the wrong audience. We all want to do work we are proud of. Earning praise from other designers, who might offer a more educated opinion, can be especially affirming. However, if you let that

15 Workflow tips that took my design business to the next level

[img]Workflow tips for freelancers[img]

As busy freelancers, time is one of your most valuable assets. The more time you can save, the more money you can make. However; you can’t just spend less time on your client work and let the quality suffer, so how do you save time? The key is workflow. The more efficient your workflow the more client work you can get done. By streamlining the entire process, you can be sure that all of your time spent will have huge

4 Easy ways to ask for referrals without asking for referrals

how to ask for referrals without asking for referrals graphic design blender

One of the most common pieces of advice I see freelancers offering other freelancers is “get referrals.” That’s because it is one of the best pieces of advice there is. Referrals are one of the best ways to get new clients. They are a chance at new business, with a warm introduction. Referrals are as good as gold. They can also be very uncomfortable to ask for. Maybe you have clients with friends that you’re dying to work for, but you know

7 Ways I turn my unused designs into passive income

unused designs passive income graphic design blender

If you are like most freelancers, client work makes up the bulk of your income. For me (and I suspect the same is true for most other designers) the creative process involves a lot of experimenting. Sometimes this means that in the process of finding the one design that works perfectly for a project you go through several other ideas that are still good but are not the best fit. This can result in a lot of good design work

How I built a successful freelance business from literally nothing

how i built a successful design business from literally nothing graphic design blender

With the new year approaching this is the perfect time to start something new. Something about a fresh start really motivates us to dig into the work we’ve been putting off and take on some new challenges. What better time could there be to start your freelance business? But if you are starting from absolute scratch there is a lot to do. Building a successful graphic design business is a lot of work and just the thought of it can

100 Creative holiday gifts for freelancers

holiday gifts for freelancers graphic design blender

As freelancers we are busy, picky, and at times eccentric. What a nightmare to buy for! So, if you’re shopping for fellow freelancers, a designer friend or co-worker, or just looking to treat yourself for the holidays, you’re in luck! Today, we’ve got you covered with a list of 100 Creative holiday gifts for freelancers. Take a look and then add your must-have holiday gift by leaving a comment. We’ve broken them down into 5 main categories (click link to jump): On

Is following design trends good or bad for business?

IMG following design trends graphic design blender

Design, like most everything else, changes with the times. There are landmark art and design movements that we are taught about in school. These come about as there are massive shifts in technology and popular culture. There are also more fleeting, yearly and even monthly design trends that can be a lot tougher to keep up with. So should you even try to keep up with the latest trends? Keeping up can be a very positive thing. It makes the