Ridiculous client requests (and how to reason with them)

Ridiculous Request #1: Can you show me how you would do this project before I hire you? Unless you are a fan of doing work without getting paid, the answer to this should be a respectful “no”.  This question is simply a request to do spec work disguised as a reasonable request. Solution: The Ice Cream Store Analogy I like to use the ice cream store analogy. “Design is like an ice cream store,” I tell them, “You wouldn’t be

10 Dos and Don’ts when redesigning a logo

Redesigning a logo can be difficult. Companies, and the public become very attached to a logo and, if done incorrectly, a logo redesign can really hurt a company’s image.  Below you will find 5 Dos and 5 Don’ts when it comes to redesigning someone’s logo. #1. Don’t stray from the general look and feel of the company. When you change the colors, style, or visual goals of the company, that’s called rebranding – not redesigning a logo. #2. Don’t copy

You might be an insecure graphic designer if…

Recently, I was in a classroom with some rookie graphic designers and advertisers and I noticed a few habits that tend to spotlight you as an insecure graphic designer. Don’t get me wrong, if you happen to do any of these things, you are not inherently wrong. Rules are meant to be broken – and especially in graphic design.  But the truth of the matter is if you will avoid the points mentioned in this post, you will appear more

Justifying your type justification

Right alignment? Left alignment? Full justification? There is always be a debate on which justification (or alignment of text) is best for your design piece. This article will explore the advantages and disadvantages of each of the most popular justification styles: right alignment, left alignment, center alignment, and full justification. Left alignment The most commonly used text alignment style used in design, and in the world generally, is Left alignment. Found in most books, magazines or other “literature”, our eyes

Three simple secrets to keep your readers coming back

There are millions of articles floating around on the internet about how to increase traffic on your blog.  There seems to be a shortage, however, on the number of high quality, informative posts on how to increase reader retention.  The success of a blog is usually measured by the amount of people who subscribe or freqently come back to the site.  The following are three simple steps that you can follow to increase reader retention on your blog. 1. Make

Dressing your design piece for the occasion

I recently had an opportunity to meet with Steve Colin, creative director at Creature, a world-class ad agency in Seattle, Washington.  He emphasized the importance of “dressing your design for the occasion”.  “It’s important to keep the company’s personality and appearance,” Colin said, “but change their creative wardrobe frequently.”  This creates a challenge for designers to maintain brand equity while reaching new creative heights. Dressing for the occasion Picture yourself at a concert for your favorite rock band.  Now picture

Three rungs on the creative ladder of success

Climbing the ladder of success in the creative industry  can be a tricky journey. In February, I visited WONGDOODY, a creative agency in Seattle, Washington where I asked Shaun Moshay, an account director at WONGDOODY, what three attributes I should possess if I wanted have his job some day. More or less, this is what he told me: Rung #1. Demonstrate Writing Skills. Working at a creative agency doesn’t mean just designing or simply brainstorming all day. It involves writing emails, giving

Why failure is a good thing in the creative business

Failure. It’s something we are all afraid of. It can, however, be an effective tool in helping you progress quickly in the creative industry. The following article will teach you why failure is not something you should fear, but something you should cherish. Some clarification Before really diving in, let me make one thing clear: Failure is a good thing as long as you keep trying. Once you let failure overcome you to the point where you quit, then it