30 breathtaking logos inspired by the orient

Name that brand: Which top global brands can you identify?

I recently read a study done by MillwardBrown on the most valuable global brands of 2009.  It got me thinking about the power of branding and thought it would be interesting to see how many people can identify even the first 25 of the most valuable brands in the world.  Give it your best shot and leave your guesses in the comments of this post. In a few weeks I will release the answers and you can see how you

22 logo design mistakes you might be guilty of

logo design mistakes graphic design blender

I’ve seen my fair share of poorly designed logos. I’ll even admit that in my early days of designing I created a few horrible logos.  The following is a list of common mistakes in logo design. Do you fall in to any of these categories? UPDATE: If you like this article, check out “14 freelance design mistakes you might be guilty of“ 1. Unoriginal Design. Your logo should be original to the task at hand. The logo and branding strategy

The 5 phases of professional logo design

The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences when it comes to the design of the logo.  It should also include research of the competitors logo and creative work.  In addition, you should research the target audience and makes plans to tailor your design to their needs.  Remember, you have been hired to design a logo for a lot of reasons but the

10 Dos and Don’ts when redesigning a logo

Redesigning a logo can be difficult. Companies, and the public become very attached to a logo and, if done incorrectly, a logo redesign can really hurt a company’s image.  Below you will find 5 Dos and 5 Don’ts when it comes to redesigning someone’s logo. #1. Don’t stray from the general look and feel of the company. When you change the colors, style, or visual goals of the company, that’s called rebranding – not redesigning a logo. #2. Don’t copy

Dressing your design piece for the occasion

I recently had an opportunity to meet with Steve Colin, creative director at Creature, a world-class ad agency in Seattle, Washington.  He emphasized the importance of “dressing your design for the occasion”.  “It’s important to keep the company’s personality and appearance,” Colin said, “but change their creative wardrobe frequently.”  This creates a challenge for designers to maintain brand equity while reaching new creative heights. Dressing for the occasion Picture yourself at a concert for your favorite rock band.  Now picture

What professionals look for in a creative portfolio

I recently had a chance to meet with Ramon Vasquez, one of the lead designers at Creature, a world-class creative boutique and advertising agency based out of Seattle, Washington. He mentioned that he had received three creative portfolios that day and only liked the work found in one of them. He showed me the portfolio and I asked why it was so much better than the other two. The secret, he said in essence, is to show a complete creative

The three “i”s of creating brand awareness

…as taught by Copacino+Fujikado Ad Agency. I recently attended a group interview with Copacino+Fujikado, one of the leading advertising agencies in Seattle, Washington.  They presented the three “i”s that, if executed efficiently, will lead to a successful ad campaign and an increase in brand awareness. The first step in this process is Insight. This step involves research both with the company and with those who are directly affected by the company. This involves interviewing company leaders and employees, customers and