8 tips for making the most of working from home

working from home graphic design blender

Working from home sounds like a dream come true but unless you take the time to organize things properly, the whole experience can turn into a nightmare. Here are eight things you will need to pay attention to if you choose to work from home. Home Office One of the first priorities will be to either develop a specific area of your home as a workspace, or convert a spare, unused room into an office. Along with actually providing you

How to stick to your business goals when the going gets tough

Reach design business goals graphic design blender

Did you read my earlier post about how I set my first 10 design business goals? It’s been less than a year since I first wrote them, and already I have reached some of them (and set new ones)! (PS: Preston also posted a video blog about the importance of setting annual goals.) Okay, okay, so you know you should have business goals, and hopefully you developed some great ones, but now months have passed… are you sticking to them?

How “business surfing” can make or break any entrepreneur!

business-surfing-entrepreneur

It starts out innocently enough. You sit down at your computer, check your email, check your social media outlets, comment on some LinkedIn discussions, explore some inspirational design sites, read an interesting post on increasing blog traffic, and geez… …is it already 11am? This, GDB readers, is what I’ve dubbed “business surfing.” It’s like personal internet surfing but with a business focus, so it’s easier to convince yourself you’re not wasting time. Why Business Surfing is Good Spending time throughout

You’re losing clients by committing this one critical web site mistake

Lately, I’ve been reviewing and critiquing a lot of design business and portfolio web sites (get yours critiqued here). There’s one critical mistake that A LOT of designers are making – and it’s losing them clients! It’s not a hard thing to fix, and it’s not even time consuming. It can be fixed within a few minutes–in fact, you should do it today! And if you do it, I guarantee you conversion rates on your design business web site will

A freelance designer’s target audience: how do you find it?

target-audience-graphic-design-blender

“Who’s your target audience?” Lately, I’ve been asking a lot of designers that question because I’ve been offering 5 business critiques per month lately and that means digging deep into how designers build and market their businesses. But I’m worried. Because the most common answer I get is something like: “Anyone who needs logo design, I guess.” And I have bad news for anyone who gives that sort of answer: You’re going about it all wrong! See, it’s your job as

How designers can charge more without having an awkward client conversation

raise-design-rates-graphic-design-blender

You all know April, right? If you don’t yet, I would recommend you read through some of her posts here at GDB. She’s quickly becoming a seriously great author on this blog. Not only does she write about some awesome stuff (as evidenced by the number of comments, tweets, and shares that her posts get), but she’s also a great business person. (At least I think so, after you read this post, let me know if you agree or if

Do freelancers really need accountants?

accountant designer graphic design blender

Tax season is upon us in the United States; and it’s never fun. (Hey GDB readers from around the world, help me out here: when is tax season – if any – in your country? Leave a comment!) But today, I wanted to answer a question I hear all the time from freelance designers: “Do I really need an accountant?” Can’t a competent freelance designer just do their own taxes? Today, I’d like to take a stab at answering that

Can you pitch your design business (well) in 15 seconds?

15-seconds-design-pitch-graphic-design-blender

I’m a person you’ve never met. Maybe we just bumped into one another in line at the supermarket. Maybe we’re both regulars at the local coffee shop waiting for our morning latte. Maybe we’re riding the elevator together in a skyscraper downtown. For whatever reason, we introduce ourselves and shake hands. Now you’ve got about 15 seconds to tell me what you do before we part ways: Go. What did you tell me? Did you stumble over your words? Did