Freelancing: Using your own name vs. Creating a business name

A couple days ago, we discussed some essential pointers for naming your design business. Today, I’d like to discuss a topic that comes up frequently in my discussions with freelance designers. Should you market yourself using your own name or create a business name? There are Pros and Cons to each option and today I
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Essential Pointers for Naming your Design Business

Bringing in a significant amount of business is all about first impressions. And how you name your design business is vital to create a solid first impression. But even though a rose by any other name might just smell as sweet, a design business by the wrong name can crash and burn if you’re not
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Charging what you're worth: a few tips for underpaid designers

So you’re a freelance designer, eh? You’re living the big life because you are doing what you love and getting paid for it. The only problem is, you’re not getting paid very much. But who cares, right. I mean, you get to work on your shiny apple computer designing pretty things for clients all day
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How to build a rockstar design business without going broke

Starting a business is no easy task. It takes time, effort, and (a lot of times) a whole heap of money. But there are lots of designers who have built a rockstar design business without spending their life savings away. And you can too. This article will offer a few money-saving techniques that will help
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25 Nuggets of Entrepreneurial Wisdom for Designers

I know you’re busy working in and on your design business, so I don’t want to take too much of your time today, but I’d like to offer 25 solid pieces of entrepreneurial advice. I got these gems from a book I read not too long ago titled “The One Minute Entrepreneur“. It offers many
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Putting a price tag on design

How much do you charge for your design services? And how in the world did you come up with those numbers? There are a lot of different factors to consider when establishing your pricing methods as a designer and, frankly, a lot of designers have no clue when it comes to effective pricing. This post
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