A “done-for-you” direct mail letter to get new, local clients!

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mailbox

I love direct mail. The fact that the world has gone digital just makes it even more relevant than ever. We’re so inundated with emails and Facebook and all the rest that holding a printed, crisp, personal letter has a new significance. It demands attention, shows care (after all, writing an email is so easy – but sending a letter actually takes some legwork), and is unique. I’ve used it to generate amazing returns for clients, and for our creative

No one taking you seriously? Here’s how to position yourself as an expert for massive credibility and respect

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plant

Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different take on that site and others like it. What I once saw as a safe haven of a website where I could cope with the “realities” of our industry I now see as a place packed with professionals who just

How To Master Your Cash Flow In Under 60 Minutes Per Day

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free-above-city

Let’s talk turkey for a few minutes. More particularly… cash flow. Icky, dirty, rotten, dreaded cash flow. How’s yours going? Are you making the BIG bucks? Stashing plenty of dosh away each month so you can retire young, travel the world and achieve the ultimate freedom you’ve always dreamt of? If so, you can probably skip this blog and just get back to it. Go on, off you go. ;) If not and you’re sick of worrying how you’re going

Are client emails binding contracts?

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Email Clients

A couple weeks ago, Karol wrote a great post about not getting cheated by your design clients. In that post, we recommended (as we always do) that you have a signed contract with most of your clients. But in the comments on that post, we had a fascinating question posted by GDB reader Ranjit that said this: Would emails and all other correspondence between client and designer not act as some sort of contract? I found Ranjit’s question extremely important

How to stay motivated when solo business has got you in a rut

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writing-with-laptop

Ever have one of those days (weeks?) where you just can’t seem to get yourself motivated? And I mean REALLY unmotivated, like nothing — not even dusting to avoid work — can tear you away from putting off life in general. Maybe it feels like there’s such a mountain of work ahead of you (house chores included!) that you don’t know where to start. Maybe your current projects aren’t terribly exciting. Maybe you’re feeling a bit burnt out. Or maybe

What to do if a client threatens you with a “bad review”

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Stay calm and sound like the pro you are

A few days ago, the phone rang at 10am. “Reliable! This is Lou,” my wife and business partner, Lou, said. (We run a design / marketing agency, but recently started Reliable: our new PSD to HTML & WordPress company). She took the call per usual. The guy had a lot of questions, and she had answers. But then, the call took a “weird” twist… The guy had some pretty wacky demands. He basically wanted us to ditch the process we

The two biggest differences between university and freelancing and how to succeed in the transition

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wheeee!

Thank you for applying; we went with someone more experienced. I heard that plenty coming straight out of college, and I bet you have, too. With today’s job market, recent and upcoming college grads are increasingly looking toward freelancing to follow their design dreams. But surviving as a freelancer requires a different set of skills than getting that high mark in design class, and most students find that their education didn’t prep them for the freelancing world ahead. Luckily, here

8 Ways to build your business fast with $4 per day (the cost of a daily coffee)

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coffee cup

If you’ve ever looked into personal finance, you’ve probably heard some sort of advice that sounds something like this: “If you saved $4 every day instead of spending it on your morning coffee, you’d have nearly $1,500 plus interest in your pocket at the end of the year.” But giving up your morning coffee (or afternoon pastry, or lunch at your favorite café, or whatever) seems like a big sacrifice to only wind up with $1,500 extra dollars in your