Ask these 5 questions to weed out bad clients early on

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I know the scenario well: You get a call from a potential client and set up a meeting. You spend at least 2 hours prepping, traveling, and actually meeting. Then you spend more time carefully preparing the proposal. Then you wait. And you don’t hear back. So you follow up and still get nothing. Finally, you hear: “We’ve decided to work with another firm” or “The department head didn’t approve the budget” or “The project has been put on hold” or

Don’t get stuck with the bill! How to ensure your project costs are covered

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Reader Matthew asks: Between the designer and the client, who pays for what and when? Great question, Matthew! It’s one that many of us stress over, especially because it often feels like a trade-off between simplicity, good customer service, and financial security. For example: It’s much easier to cover the cost of web hosting than to ask a client to go through the unfamiliar process of purchasing hosting only to forward all of the emails to you anyway. It’s much

How our agency uses email marketing to find new clients fast

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When you’re ready to make a big purchase… let’s say a new computer… you probably go steps like these: First, you start getting tired of the old one. So you start browsing around some websites, seeing what your options are, but you’re not quite ready to buy. Then, you get a little more fidgety as your old computer gets worse and worse and your needs for a computer get bigger and bigger. So you re-visit those sites, and keep shopping

55+ Questions to ask when designing a logo

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you don’t ask enough of the right questions, you could waste hours designing a logo that doesn’t match what your client is looking for. I’ve been there. It’s not fun. Trust me. Below, to help you start thinking through questions to

3 Easy ways to turn one-off projects into long-term clients

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Let’s start with the obvious: not all of your clients are candidates for long-term relationships. Okay, so you’ve been hired to do a project for a client. Pretty straightforward, right? Well, I’m here to challenge you to venture beyond the immediate project for a moment, and look through a longer lens. Are you doing what it takes to turn one-off clients into long-term, steady income for your business? The key to making this happen? Trust. The best way to build trust and ensure

How to handle tough client conversations and save the relationship

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Being a solopreneur is a lot of fun. You almost always get to make your own schedule, wear whatever you want, reject projects that aren’t a good fit, not drive during rush hour…it’s an all-around pretty amazing job. Except when it’s not, like when you have to have a tough conversation with a client because: What they want to do is going to cost them more money They’re unhappy with the bill They don’t like your proofs You’re not going

4 Major mistakes you should never make when designing a website

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where most organizations are almost subservient to technology, mistakes can cripple – if not completely destroy – a business. One seemingly small website design oversight or mistake can bring a website crumbling to its knees, cutting a client off from their current

How to compete with big agencies as a freelancer

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There are established agencies in your town. They get business probably every day of the week. They earn hundreds of thousands to millions of dollars per year. And then there’s you. The lone freelancer. Maybe you’re just starting out. Maybe you’re just getting your bearings. Or maybe you’re well-established, but you’re still in these other agencies’ shadow (possibly without even realizing it). What do you do? You start following these 3 tips as fast as you possibly can… #1: Let NOTHING (n-o-t-h-i-n-g)