How our agency uses email marketing to find new clients fast

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When you’re ready to make a big purchase… let’s say a new computer… you probably go steps like these: First, you start getting tired of the old one. So you start browsing around some websites, seeing what your options are, but you’re not quite ready to buy. Then, you get a little more fidgety as your old computer gets worse and worse and your needs for a computer get bigger and bigger. So you re-visit those sites, and keep shopping

55+ Questions to ask when designing a logo

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you don’t ask enough of the right questions, you could waste hours designing a logo that doesn’t match what your client is looking for. I’ve been there. It’s not fun. Trust me. Below, to help you start thinking through questions to

3 Easy ways to turn one-off projects into long-term clients

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Let’s start with the obvious: not all of your clients are candidates for long-term relationships. Okay, so you’ve been hired to do a project for a client. Pretty straightforward, right? Well, I’m here to challenge you to venture beyond the immediate project for a moment, and look through a longer lens. Are you doing what it takes to turn one-off clients into long-term, steady income for your business? The key to making this happen? Trust. The best way to build trust and ensure

How to handle tough client conversations and save the relationship

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Being a solopreneur is a lot of fun. You almost always get to make your own schedule, wear whatever you want, reject projects that aren’t a good fit, not drive during rush hour…it’s an all-around pretty amazing job. Except when it’s not, like when you have to have a tough conversation with a client because: What they want to do is going to cost them more money They’re unhappy with the bill They don’t like your proofs You’re not going

4 Major mistakes you should never make when designing a website

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where most organizations are almost subservient to technology, mistakes can cripple – if not completely destroy – a business. One seemingly small website design oversight or mistake can bring a website crumbling to its knees, cutting a client off from their current

How to compete with big agencies as a freelancer

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There are established agencies in your town. They get business probably every day of the week. They earn hundreds of thousands to millions of dollars per year. And then there’s you. The lone freelancer. Maybe you’re just starting out. Maybe you’re just getting your bearings. Or maybe you’re well-established, but you’re still in these other agencies’ shadow (possibly without even realizing it). What do you do? You start following these 3 tips as fast as you possibly can… #1: Let NOTHING (n-o-t-h-i-n-g)

How to boost your clients’ revenue (and your own) with landing pages

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Landing pages are a relatively new type of a page in the web design landscape, that’s for sure. And in general, if you happen to be working with a client who’s just starting their online adventure, chances are they simply don’t know how crucial a landing page can be in defining their success online. Is it your place to educate them on the value of landing pages? Should you sell them on a couple of templates (or finished landing pages) as

How to create a killer branding questionnaire

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Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire. So to help you create one that’s sure to improve your productivity and cut down on time wasted veering to a new course halfway through the design process, I’m sharing my branding questionnaire below. Feel free to incorporate the best elements into yours. Is a questionnaire really that important? When a prospective client first