Don’t make these 7 mistakes when designing a blog for your client

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designing a blog - common mistakes

Let’s talk about mistakes people make when designing a blog. Mistakes that can turn out to be quite destructive over time. The biggest challenge here is that the majority of these problems don’t ever surface most of the time. They just sit quietly in the background, killing your client’s site a tiny bit every day. The end result? The client can’t use the site up to its full potential as a marketing tool. This is never good. So, let’s get right into

An awesome referral-generating email template to send your clients…right now!

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stencil

Asking for referrals can be pretty nerve-wracking. The good news: If you do it right, you only have to do it once (per client). That’s the biggest value this post has to offer you. It gives you a process that you can follow to get referrals…but it also gives your clients a process to follow to refer people to you in the future. I hate to use the word “training,” but essentially that’s what you’re doing: conditioning your clients to

What I do when a web design client doesn’t pay me

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free-feeling

When it comes to getting paid, we run a pretty tight ship here at Web123, but it wasn’t always beer and skittles. A few years ago our Debtors used to always be sitting at $120,000+ outstanding. It felt like we were just being used as a bank by a lot of clients and it sucked. Some weeks we could barely pay wages having to beg on both knees for a temporary overdraft just to scrape by (on bloodied knees and

Struggling to find design clients? Here’s how I built my business from nothing

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finding design clients

Let’s pretend the internet doesn’t exist. Given that you are reading this blog while online I appreciate such a concept may be pretty hard to get your head around but please, bear with me. Picture the scene. You’ve left your regular paid job. You know you can make a living as a freelance designer, if only you could find the right clients. You’ve set yourself up a new portfolio website. You’ve bought your own software. Your phone is on your

How to raise your rates without ticking off your clients

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euros-and-dollars

Raising rates can be done in two ways: Rip off the band-aid. Say, “To hell with it!” and raise them now, without warning (or with warning), and let the pieces fall where they may. 2) With the method outlined in this post (recommended if you like financial stability). But I’d like to dig a bit deeper in this article and go back to the “why” of changing prices, because it frames the whole thing differently depending on your answer. So,

The real reason clients ask crazy, ridiculous things of you

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annoying clients

I’m going to share with you a list of ridiculous demands my company has been asked of by clients recently. I’m sure you’ll nod along. You might even get a laugh or two…or a few tears, if you’ve been pushed close enough to the brink. But afterward, you might swear me your mortal enemy. Confused? Just hang in there and make sure you read this post to the end. It’s important. Have you experienced clients… Emailing at 3am expecting immediate

4 Big mistakes that make you look like a rookie entrepreneur

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unhappy

Whether you’re a rookie or a veteran, everybody wants to look like a polished pro. Most of us know the basics: always use a contract under promise and over deliver spend within your means never burn bridges But we’re all human, too, and sometimes we make mistakes no matter how hard we work to avoid them. Sometimes we don’t even realize we’ve made a mistake until we’re up the creek without a paddle. I’m here today to toss you a

The things you wanted to know about WordPress as a designer-entrepreneur, but didn’t know who to ask

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laptop-pic

Okay, the headline does look a little BuzzFeed-ish, I give you that, so let’s just get the record straight before we get going. This post won’t be about things like: “You need to build a Twitter following or your business will fail!” nor “Make sure to use H1 tags on your site to get it discovered through SEO.” No. We all know stuff like that, so there’s no point talking about it any longer. I’m pretty sure that thousands of other posts on