Your testimonials are a hidden goldmine if you use them like this.

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Testimonials are more important than just about anything else on your website. If you had a headline that said “We make awesome websites that help businesses grow” followed by 20 testimonials from businesses saying how awesome their new website is and how much they’ve grown… …and you followed that up with a few samples and a contact form… you’d be rocking and rolling without a single word more of copy (and that’s coming from a copywriter). You really don’t need much

How to negotiate with clients (or anyone) like a pro this year

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Negotiations always give me the jitters. Am I proposing a fair deal? Am I about to get swindled? Should I look elsewhere? Am I going to lose this project? Is this client going to be more stress than they’re worth? Etc. etc. I think partly that’s because I’ve never been good at reading people; maybe I’m too honest, naive, or just plain oblivious. But I also believe it’s because the art of negotiation is rarely taught in school (no matter

Why repeatedly bending over backwards for a client can actually hurt your relationship

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Do you have that one client (okay, maybe three?!) that’s habitually totally unorganized and needing something big last week? The one that asks for an entire PowerPoint presentation for tomorrow’s 8am meeting? (Just 20 slides, I swear! 85 slides later…) Or that calls on Friday at 4:30pm to request a “quick” icon set for Monday morning’s software upgrade? I’m talking about the client that always exhibits this behavior, not the client with one rare instance when they dropped the ball.

The no-tears formula for dealing with an unhappy client

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Before we go any further, let’s be clear: no matter how good you, your product, or your services are, sooner or later one of your clients is going to be unhappy with you. It’s better if we just accept that now. Though unhappy clients are inevitable, it’s never fun or easy to deal with an unhappy client. You may want to curl up in a corner and cry or get a nervous tick at the sound of every phone ring, but your

What the biggest ‘Shark Tank’ deal in history taught me about pricing

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Have you ever watched the television show Shark Tank? If you haven’t, here’s the gist: the Shark Tank is a place where hopeful entrepreneurs pitch their business to highly successful millionaire and billionaire entrepreneurs (like Mark Cuban and Daymond John) in an attempt to start, grow, or save their business. The high-profile entrepreneurs invest their own money usually in exchange for equity in the company at question. It’s basically an investment pitch to 5 very successful investors all captured on video. It’s

8 Quick tips to improve client relationships overnight

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Y’know that guy – one of your peers who always seems to get the very best clients? He who: Never has a problem with late payments. Doesn’t have to haggle pricing on rush projects. Makes handling a client misunderstanding sound like a stroll in the park. That guy may very well have good luck in finding clients, but chances are he’s great at forming relationships with them, too. He knows how to become more than just a Photoshop guru or

7 Ways to save startup costs (that I wish I did 10 years ago!)

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So you want to start a business? Or perhaps you just did? Are you mad? Bonkers? Insane? Lost your marbles? Quick, you still have time! Get outta here!! Run for your life. Run for the hills. Go on, go! Get out while you can!! Run, Forrest, RUN!!! I mean really, are you sure you want this? It takes one tough cookie and some mighty 4” thick skin to fight the battles you’re about to fight just to survive each day?

4 Secrets to making your clients stick for years

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It takes a lot of work to get clients. Once you get them though, you have to know how to keep them, or all that hard work is lost. This is what my own agency has done to keep clients for years. #1: Tell it to them straight. We tell clients “no” all the time. They ask for certain things or changes or strategies, and many times it’s not the best way to go. So we tell them that, and