3 Simple Tips to Keep Your Client Pool Full

Keeping your client pool full is one of the most difficult tasks that any design firm or freelance designer faces. Interestingly enough, it’s also one of the most important aspects of running a design business. After all, if you don’t have clients, you don’t have work. And if you don’t have work, you can’t pay the bills. If you can’t pay the bills, you go out of business. This article will explore various ways you can make sure your client

Gain clients and avoid stress with a solid design brief

Every designer wants more clients. More clients usually equates to more income, so it is important to do your best and secure a project from each prospect who engages in your services. Yet securing these projects, and turning prospects into clients, should not depend on just a verbal agreement of terms. No matter your skill level or years in business, a designer or web developer should not enter into a project with a client without a contract. Equally important, however,

Knock their socks off: having the perfect first meeting with a potential design client

You go to a networking meeting, or the grocery store, or someone’s birthday party… Somehow you get talking about what you do and before you know it there’s a spark and they become a potential client. You exchange business cards and schedule a time to meet – perhaps in your office, or a lovely, quaint coffee shop down the street – and both of you are ecstatic that you’ve met each other, and excited to get started. This article will

Ten Frequent Questions Clients Ask Web Designers (And how to answer them)

In recognition of being in business for 10 years, I thought I’d share ten questions that I get asked most often as a professional website developer. Some of them I’m sure other like-minded professionals have also had to answer. These are in no particular order, but I hope they help: 1. How much will my website cost? Yes, this one is a no-brainer and you’d think there was something seriously wrong if a potential client didn’t ask you this. Often,

Avoid web design stress by clearly defining site goals

“You don’t know what you don’t know” – a sentence true in every situation. That’s why the majority of websites are messed up before someone even starts designing them. The main issue is that the client doesn’t know how to convey what he really wants to the designer, and the designer doesn’t know what the client wants because it wasn’t described clearly enough. Kinda stalemate. But everything could have been started so nicely and clearly with just one question. The

Creative ways to promote your design business with little or no budget

On the GDB facebook page, I recently asked what sorts of articles you would like to read during the next few months here at the blog. While I plan to write articles for nearly all the responses, one particular response offered by Nina Randone, really caught my attention. Her suggestion? Creative and low budget self-promotion pieces. Thus, this article was born. Today I would like to explore creative ways to promote your design business with little or no budget. Thanks,

How To Get More Design Clients with an Effective Marketing Message

Unless you went to business school or graduated with a degree in business, chances are you weren’t taught how to write text that will bring in clients. This is typical with technical and creative arts, and is one of the main areas in which freelancers fall down. You know very well how to do the production work, but not so much on the marketing side. So how do you communicate effectively to clients to not only help them understand what

Set milestones and eliminate stress in the design process

When I first started working for myself, one of the hardest things for me to do was finish a design project in the amount of time that I had anticipated. Projects that I hoped to finish in a week, took 3 weeks, those that I hoped to finish in a month, took a few months. And it wasn’t necessarily my fault. Actually, it wasn’t really the client’s fault either. The problem was, we hadn’t sat down to set milestones for