How To Get More Design Clients with an Effective Marketing Message

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Unless you went to business school or graduated with a degree in business, chances are you weren’t taught how to write text that will bring in clients. This is typical with technical and creative arts, and is one of the main areas in which freelancers fall down. You know very well how to do the production work, but not so much on the marketing side. So how do you communicate effectively to clients to not only help them understand what

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Set milestones and eliminate stress in the design process

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When I first started working for myself, one of the hardest things for me to do was finish a design project in the amount of time that I had anticipated. Projects that I hoped to finish in a week, took 3 weeks, those that I hoped to finish in a month, took a few months. And it wasn’t necessarily my fault. Actually, it wasn’t really the client’s fault either. The problem was, we hadn’t sat down to set milestones for

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How to spot bad design clients & when to ditch them

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Opportunities quickly become nightmares when a freelance worker takes on a bad client. Whether you work as a designer, developer, writer, or other professional, the joys of freelancing can turn to angst when a client becomes bent on paying you less than you’re worth or making you do more work without additional pay. A bad client threatens your reputation, gets on your nerves, costs money, and wastes your time, so you should learn how to spot bad clients & when

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Client famine: how designers can keep food on the table year-round

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The design industry is an interesting thing: sometimes you have more work than you can stand, and other times you are scraping by, hoping that you’ll find your next batch of clients soon. While some designers or design firms are really good at keeping a steady pool of clients, many of us are hit with times of client famine where, regardless of the work you put into your business, people just aren’t hiring you. It’s been my experience, for example,

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Where to hold client meetings when you design from home

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Being a freelance designer is a blast! You get to spend time working on your business and working in your business. You get to be the designer, the customer service representative, the accountant, the creative director, and more. One of the most enjoyable parts of being a freelance designer is meeting with clients, establishing solid relationships with them, and getting to know them and their company. You meet with clients so you can better meet their needs, establish goals, or

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Do designers deserve down-payments?

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Every once and a while I like to have a good long conversation with a few loyal readers of GDB to see what makes them tick, what problems they face, and how GDB can better serve them. Recently, in a discussion with a friend of mine, the topic came up of whether or not to charge design clients a down-payment prior to completing their design project. I thought it would be interesting to share with you a few of the

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Keeping clients motivated throughout the design process

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Meeting with a client for the first time is invigorating. Both you and they are excited about moving forward with a new project that will help reach business goals. You set milestones together and work toward accomplishing the goals you have set, but sometimes clients tend to burn-out at some stage throughout the process. They go from wanting the “best work” to “whatever works within the time frame” or even adopt the attitude of “we can’t afford to do it

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Seeking out new design clients vs. Waiting for them to come to you

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“All of my design clients were not cold-call clients. They weren’t a result of any serious marketing or advertising campaign. They came to me.” The last week or so, we have been discussing the importance of having a stunning portfolio to attract more clients. We also discussed the art of writing an effective project proposal in order to win over your next potential client. But, the question still arises, “Should I actively seek out new clients, or wait for them

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