Ways a design blog can HURT your design business
Time is money
Writing for and managing a blog is very time consuming. A lot of designers who decide to take up blogging forget that they aren’t in the business of blogging, they are in the business of design. The time the spend writing for and promoting their blog posts, take away from the time they could be spending finding new clients, getting projects done more quickly, or learning new skills. When you let your blog take precedence over the design projects your clients are waiting on, your blog is hurting your business.
Little return on investment
Let’s face it–for most designers, blogging is not very lucrative. You could spend hours each week crafting your posts and promoting them online only to rake in a few cents from the Google Ads you’ve placed on the site. Imagine if you found a new client and, instead of blogging for 10 hours a week, you completed a project for them. Multiply that by the amount you charge per hour and you can quickly see how blogging might hurt your design business.
Clients may see the bad side of you
I am amazed by the number of negative client comments I see on designers’ blogs. In case you didn’t know– the web is open to EVERYONE. This includes your clients. Never, under any circumstances, should you post a negative comment, bad experience, or evil thought about your clients. It will come back to hurt your design business sooner or later.
Clients become vigilant
If your clients know about your blog, which is most likely to happen, they might begin to watch your activity on the blog. If you miss an important deadline for your client, but happen to post your latest article in time for the high-traffic times on your site, that’s a problem. Whether your client chooses to address the issue with you or not, they’ll take notice.
What other ways could a design blog hurt your design business? What would you add to the list?
Ways a design blog can HELP your design business
Helps you establish a better online presence
Whether you are a freelance designer or a design firm working for thousands of clients, establishing your online presence is vital. Few design agencies or freelancers can be successful today without a good knowledge of the web. In addition, if you have strong online presence, you are more likely to be found (Assuming you manage your SEO properly) by potential clients. Lastly, as you build your reputation and find your voice in the design community, other designers are more likely to approach you with projects they need help with which translates to more revenue.
Can be used as a high-ranking page where clients can then be led to contact you
Nothing is better for a designer than when client find you instead of the other way around. By creating a high-ranking design blog, clients are more likely to find you organically. Linking to your design portfolio, a place to contact you easily, and other important information is an important aspect of any design blog whose purpose is to help the design business.
Builds your credibility as a designer
When clients search for a designer, they want someone who knows what they are talking about. Writing regularly for a design blog shows that you know what you are doing. This helps potential clients gain trust in your work and makes them more likely to hire you for their next project.
Forces you to learn new things
As a designer, you must always be learning. What better way to force yourself to learn than to generate an audience who depends on you to supply them with good information and techniques? Some things you might learn from starting your own design blog include writing skills, time management skills, relationship skills, web design skills, social media skills, and more.
What else would you add? How has managing a design blog helped your business?
Solution: Define the purpose of your design blog
In order to decide if you should continue with your design blog or not, you must evaluate it’s effectiveness. This is achieved by defining a clear purpose for your blog. Where do you see your blog in 6 months, 1 year, 5 years, or 10 years? Will it help you achieve your business goals as a designer or a design firm?
Some motivations for maintaining a design blog might include:
- Making money from advertising and affiliate work.
- Gaining exposure to increase client base.
- Learning new skills and sharing them with others.
- Becoming a credible and useful source for information.
Whatever the goal of your design blog is, make sure that everything you do is a means to the end of reaching those goals.