I’ve met a few designers who think it’s a good idea to have a facebook page for their freelance design business.
Whether or not I think it’s a good idea to have a facebook page as a freelance designer (I think in some cases it makes sense and in others, it doesn’t), herein lies the big question:
How do I get clients to like my design business facebook page?
First, who are you targeting?
Just like it’s important to decide who you’re really targeting when blogging about design, you need to make sure you’re targeting the right people when building a facebook page for your design business.
If you post amazing advanced tutorial or inspirational work, guess who you’re going to attract…
And guess how many fellow designers will hire you for design work…
Not many. (If any.)
So the first piece of advice when building your freelance business facebook page: provide content that appeals to potential clients.
What content should you post?
With that in mind, here are a few ideas for content you can post on your freelance business facebook page:
- Simple tips for your clients. For example, if you build custom wordpress themes, provide links and personal tips on managing your wordpress site. Notify your clients of updates to wordpress software. Repost helpful advice that will help your clients be successful.
- Current projects and design concepts. As long as your contract allows, post other projects you’re working on. This will keep your most updated projects in front of your client base at all times showing them you stay on top of design trends and that you’re constantly refining your talent.
- Offers, sales, and other news. Let’s say you finished a print project for one client, invited your client to join your facebook page and then a year passes. It’s likely your past client needs more work done. If they’re sitting on the fence about hiring your again, one little offer, discount, or added encouragement might just push them to hire you again.
What else should freelancers post on their facebook page? Leave a comment and let me know.
Why post that kind of content?
Imagine after working on a project with your client you encourage them to “like” your facebook page.
If you post content only relevant to designers, your pitch could go something like:
“Next time you’re on facebook, head on over to our facebook page and “like” us. We offer advanced photoshop tutorials and totally slick illustrator hacks. Not only that, but we also post Jquery tutorials and the latest in HTML5 and CSS3.”
Can you imagine?
It’s so ridiculous, it’s funny.
But if you post relevant content, your pitch could go something more like this:
“Next time you’re on facebook, head on over to our facebook page and “like” us. We’re constantly posting articles that will help you make good design decisions for your business moving forward. Posts from the best businesses out there regarding visual marketing, branding, and design. And we provide it all for free because we want your business to continue to be successful!”
See the contrast? Imagine which of the two pitches will get more likes on facebook.
It’s obviously the second one.
A word of warning when it comes to like counting
If you’re a full-time freelancer and invite all your clients to “like” your facebook page, odds are you won’t have tens of thousands of likes anytime soon.
Or possibly ever.
So take time to really weigh the importance of a facebook page for your design business.
If you’re hoping for a place you can update your past clients on current offers, work, etc, a facebook page might work. An email list could possibly work as well or better too. With less management.
But it’s up to you.
Just remember: if you choose to have a facebook page for your freelance business, make sure your content is super-relevant to your ideal audience. Attracting designers will do you little good if your ultimate goal is to upsell services to client.
Do you agree? Leave a comment and let’s chat!