Impress your current clients & bring in more business.
If you’ve been working at building a business for very long, you’ll also realize that these two goals are very directly related to one another. Because a happy client is a chatty client. They tell their business partners or friends about the great work you do for them. A happy client is also a return customer. Keep them happy and they’ll keep coming back.
First, impress your clients
Before you can worry about bringing in more business, why don’t you take a moment to really care for the current clients you have?
I don’t just mean creating great work or always returning their calls, although that’s part of it. I mean go the extra mile when they have a concern or question. Stop talking about them poorly behind their back, and always give them praise when you’re around them.
What most designers don’t realize is that a clients decides to continue working with you on the basis of more than just ‘good design’. They also make that decision based on whether they enjoy working with you, how important they feel when they are around you, and your personal character.
Think of the possibilities:
If a client loves your work, he’s bound to tell people about you. But if he loves your work and loves working with you, he’ll tell everybody. Instead of an empty recommendation like “She’s a great designer.”, he’ll be more specific: “She does great design work and she’s so easy to work with. She’s always nice to me and happy to answer my questions”.
A little cheesy, but see what I mean?
Then, watch the clients roll in
Your current clients are your best marketing tool. In today’s world of word-of-mouth marketing both online and off, no designer can afford to neglect their clients. If you do it well, almost your entire client pool will come from referrals that other clients offer. How do I know for sure?
It works for me.
I can’t remember the last time I had to pay marketing dollars to get my name and services talked about. Yes, I kill myself working to make sure my clients have a good experience with me, but in the end, it’s worth it. And it saves me a few thousand dollars of marketing money each year.
What do you think?
But maybe, I’m alone in this. What do you think? I’d love to hear your thoughts on the relation between your current clients and future business. Take a minute and leave a comment.