14 Ways to jumpstart your freelance business before the sun goes down today

grow freelance business graphic design blender

If you’re anything like me, you have good days and bad days when it comes to running your freelance business. Some days, weeks, or months, business is booming, income is at a high, clients are calling, and you couldn’t be more pleased with your business. But other days, you’ve hit rock bottom wondering where all the clients are hiding. You can’t seem to get motivated, you’re running out of cash, and everything seems bleak. If you’re going through a lower-than-you’d-like

How to get clients to “like” your freelance business facebook page

get more likes on facebook freelance business graphic design blender

I’ve met a few designers who think it’s a good idea to have a facebook page for their freelance design business. Whether or not I think it’s a good idea to have a facebook page as a freelance designer (I think in some cases it makes sense and in others, it doesn’t), herein lies the big question: How do I get clients to like my design business facebook page? First, who are you targeting? Just like it’s important to decide

“We” vs “I” – the best pronoun for a freelance business

wevsigraphicdesignblender

If you’re like me, once you started using your official business name, “we” vs “I” became a big issue. Which sounds better? Am I misrepresenting myself if I use we? What will clients prefer? Think about who your target client is and who they are most likely to hire. What business traits do they expect their designers to have? When do they expect you to be available? How much are they willing to spend? How do they perceive you, and

What your pricing strategy says about you as a freelance designer

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Have you ever realized what your price point says about you as a designer? As designers we worry so much about how our brand looks when it comes to logo, web site, etc. We obsess over what to name our design business. We’re constantly asking ourselves if it’s time for a redesign or a rebrand. But how often do we ask ourselves if we need to rethink our pricing strategy? Believe it or not, your pricing strategy is a huge

Dealing with unprepared and unorganized design clients

disorganized clients

Recently I blogged about how to rock your first client meeting. In the comments, GDB reader Siedah asked this great question: “[Do] you have any suggestions for a designer dealing with an unprepared client? I tend to run into a lot of new and existing business owners who are not prepared.” You and me both, Siedah! Let me share with you 3 tips I use to get my clients on track. And if there’s anything I’ve left out, let me

6 Signs you’re going to be a great freelance designer

signs youll be a great freelance designer

Do you ever wonder if you can make it as a freelancer? I mean, are you afraid to leave your full-time job even if you hate it to pursue the freelance lifestyle? There’s nothing wrong with a full-time day job (I have one), but many designers choose to stay at a dead-end job despite their intense desire to branch out on their own and start freelancing. So what keeps them from reaching for their dreams? Almost always, it’s the same

How to completely rock your first client meeting

rock your first client meeting graphic design blender

Best news ever! A potential client has scheduled an in-person meeting with you to discuss their needs and how you might be able to help them. (Got a phone conversation? Learn how to overcome fear and win the account.) Eeeeek! That means you actually have to go and talk face to face with them. What will you say? How will you convey how perfect you are for the job? Don’t let your phobias kill your chances before you get there.

What to do when your client breaks a signed contract

what to do when client breaks contract graphic design blender

We talk a lot about contracts here at GDB (see bottom of this post for a list of resources for working with contracts as a designer). But one thing we don’t talk about very often is what to do when/if your client breaks his terms of the deal. Since most designers (myself included) don’t get super-jazzed up when it comes to legal-speak, I’d like to try to break it down into right-brained language today. PS: I’m no lawyer. I will