How passive income side projects changed my life and business forever


About a year ago I came to a realization that completely changed my life: I realized that if I just kept jumping from freelance project to freelance project I would never get where I wanted to in life. I would probably make a decent income, and I would get pretty good, but ultimately I would feel dissatisfied and stagnant after a few years. Realizing that my freelance work wasn’t going to get me where I wanted to go, I made

4 Ways to throw serious fuel on your creative business


Growing your business – in the busy moments, you don’t have time to think about it, and in the lean times, it’s all you can think about. It’s always somewhere in your consciousness that you need to grow your business, but the question is – how? Here, neatly packaged for you, are some especially pertinent GDB posts from the past few years that will help you answer that very question. We’re going to look at the issue from three different

My secret to making steady money as a freelance designer


We share tips for making money as a freelancer here at GDB all the time. They include: upselling your design projects, generating passive income, specializing in a particular discipline or skill, and many many more. But there’s one key to making steady money as a freelance designer that I fear I haven’t been very clear about. It’s not that I’m trying to hide anything from you – I want you to be successful too! But it’s something that I have just

3 Critical business tips I would share with ‘7-years-ago’ me if I had a time machine

what I would tell my self 7 years ago about business

Between freelancing and running GDB, I’ve been “in business” for over seven years now. I know that’s not much for some people, but for me, I feel pretty blessed to have reached lucky number 7. Looking back on the last 7 years got me thinking: what business tips would I share with myself seven years ago if I had a time-machine? I honestly believe if I had known these three things seven years ago, I could have avoided some serious heartbreak, frustration,

This clever Facebook advertising tip produced instant, amazing results


I’ve tried for a while now to “crack” Facebook targeting for our agency, and for our agency’s new “design to code” branch, Reliable. But the click farms have always been a problem. In case you’re not up-to-speed on the “click farm dilemma,” basically, there are people who are paid a penny every time they “like” an ad on Facebook. This is how people buy thousands of “likes” at a time – a practice that’s way too common. However, to keep

How to pick the perfect font for print projects


You’ve probably heard the general rule: Serif for print, sans serif for screen. Is that really all there is to choosing a print typeface? Does it mean you can never use a sans serif in print, even if it would work really well? Let’s look at some of the subtleties of print typography, and how you can use them to maximum advantage in your design efforts. Looking for the best font faces for branding/logos? Click here. A bit of history…

How long should you test a marketing idea before giving up?

small business marketing

Marketing. That dirty ‘M’ word. How dare they not warn you of it in design school. “Do good work” – they say. “Create a great portfolio” – they say. “Look after your clients” – they say. And supposedly, the money will take care of itself. Yeah, right! I’m calling BS. I’m a good designer. I bend over backwards for my clients and then do a triple somersault in midair. And I have a pretty damn fine portfolio of work too.

How our agency uses email marketing to find new clients fast


When you’re ready to make a big purchase… let’s say a new computer… you probably go steps like these: First, you start getting tired of the old one. So you start browsing around some websites, seeing what your options are, but you’re not quite ready to buy. Then, you get a little more fidgety as your old computer gets worse and worse and your needs for a computer get bigger and bigger. So you re-visit those sites, and keep shopping