Business tips from 4 creative pros who are crushing it

tipsfromtop

As I mentioned before in this post, recently I interviewed 9 amazing veteran freelancers, each on a different challenging topic they have personal experience excelling in. From hiring employees to overcoming self-doubt, here are bits of the wonderful information four of them had to share (more coming soon): On finding your niche and marketing to it Veteran marketing and SEO specialist Becky Livingston (interview here), founder of Penheel Marketing, shares her story about identifying a need in the marketplace and using

5 Pro tips for working with clients who know NOTHING about websites

know nothing about web sites

Every once in a while, we all come across a client who knows nothing about websites and has never even owned one. And although this introduces some unique challenges, we still want to help, right? However, if we decide to take on such a project, it will force us to put in some extra effort. Well, at least if we want to make it successful on both ends (ours and the client’s). So here’s a possible strategy on how to

How to get tons of new clients (without spending a dime) with the “human billboard” Method

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My brother is a fitness nut. He owns gyms, trains in gyms, and basically lives in them too. If you’ve seen “Pain & Gain” with Mark Wahlberg – he’s kind of like that (minus the psychopathic, hostage-taking shenanigans…). But he’s also a brilliant marketer. And a few years ago he created a system for filling personal training studios and boot camps with new clients that’s 100% free, and works like crazy. He called it the “Human Billboard” method. Why? Because

Hey entrepreneurs: you’re thinking too much

Man Thinking

Have you ever considered the fact that you might be thinking TOO much when it comes to building your business? You spend weeks and months (maybe even years) trying to figure out which email software to use, which color to make your call-to-action button, or whether to build your portfolio on WordPress or Squarespace. You fret over details like how much you should charge your first client, what your site’s color scheme should be, and what time of year you

4 Easy ways to free your mind and watch your productivity soar

Do you feel like you’re always working but not terribly productive? Have you ever felt like an unorganized baboon making up an excuse to reschedule yet another obligation that you accidentally double-booked? Does your brain feel cluttered? When you’re really trying to focus, does it spit out distractions like, “don’t forget to…” or “Yikes, it’s already Wednesday? <Insert mental freak out here>”? You’re not alone. I’ve been there. Self-shame descended upon me every time I rescheduled because inside I knew

This client-getting tactic worked so well… I actually had to stop using it.

Last year I attended a digital marketing conference in San Fran. I had three objectives: Learn cool stuff I could use for my own businesses and to help my clients. Pick up potential clients. Eat a lot of that famous west coast sushi After all – I’m a digital marketer – so everyone at this conference is a potential client, right? But here’s the thing… From attending these conferences in the past, I know how people pitch their services and

7 Things Successful Freelancers Never Say to Their Clients

not say to clients

If you’re not careful as a freelancer, it can be easy to get caught up in the heat of the moment when talking with a client. But whatever you do, don’t let one of these phrases slip out while you’re working with a client or you may find yourself regretting it later! 1. “That’s just a bad idea.” If you ever get a hankerin’ to use this phrase, you wouldn’t be the first freelancer in history to feel that way.

How not to get cheated by your design clients

cheated at business

Well that’s an odd headline, isn’t it? Calling out the almighty clients like that? Don’t get me wrong, I’d much rather live in a world where every project reaches its completion and no party gets the short end of the stick at the end of it. But unfortunately, this doesn’t always happen, so we should probably think the possible scenarios through and find some ways to protect ourselves from the ugly. Here’s how to make yourself un-cheat-able. 1. Have a

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