How to find new clients fast using Google Analytics

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But if you have any experience with Google Analytics, you know that it can be a little overwhelming at first. And maybe you’re not exactly sure how to use it. But if you know how to use it, it can be a powerful tool get you a ton more clients and make your marketing more efficient. So whether you’re a complete newbie or you’ve been staring blankly at your stats for a while, here’s a simple 3-step process for using Google Analytics to find more

How to compete with big agencies as a freelancer

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There are established agencies in your town. They get business probably every day of the week. They earn hundreds of thousands to millions of dollars per year. And then there’s you. The lone freelancer. Maybe you’re just starting out. Maybe you’re just getting your bearings. Or maybe you’re well-established, but you’re still in these other agencies’ shadow (possibly without even realizing it). What do you do? You start following these 3 tips as fast as you possibly can… #1: Let NOTHING (n-o-t-h-i-n-g)

How to boost your clients’ revenue (and your own) with landing pages

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Landing pages are a relatively new type of a page in the web design landscape, that’s for sure. And in general, if you happen to be working with a client who’s just starting their online adventure, chances are they simply don’t know how crucial a landing page can be in defining their success online. Is it your place to educate them on the value of landing pages? Should you sell them on a couple of templates (or finished landing pages) as

How to create a killer branding questionnaire

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Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire. So to help you create one that’s sure to improve your productivity and cut down on time wasted veering to a new course halfway through the design process, I’m sharing my branding questionnaire below. Feel free to incorporate the best elements into yours. Is a questionnaire really that important? When a prospective client first

The one simple habit that changed my entire business and life

The one simple habit that changed my entire business and life - Graphic Design Blender

Is it just me or do we as designers like variety like it really is the elixir of life? I try so many things it’s not funny. I hate eating the same meal twice — I always have to cook something different. (It drives my partner nuts.) I must have at least 50 unfinished books I’m still reading. 17 unfinished DIY projects around the house. 20+ unfinished courses. Boxes of paints and blank canvases with not a painting in sight.

How your font-choice can bring in more clients (or scare them away)

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It’s no secret that some fonts are taken more seriously than others – think Papyrus, Comic Sans, etc. (Try not to vomit.) However, the nuances of font use are more subtle than that. Just like you select a color palette depending on different seasonal objectives, learn which fonts best match your brand’s identity to optimize your conversion rate and more! How fonts create trust and comprehension Your first task is to pick a font and stick with it (within reason). Even the

6 Money hacks that will set your business up for massive success

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A few years ago, I made a couple small changes that resulted in a huge positive shift for my business. At the time, I was building this blog and running a freelancing gig. And I was busy. Which meant that some of the tasks I liked less than others got less attention. One of those tasks (I’m embarrassed to admit) was bookkeeping and finances. I’ve since learned that a business that doesn’t focus on its numbers is just a hobby. But

Your testimonials are a hidden goldmine if you use them like this.

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Testimonials are more important than just about anything else on your website. If you had a headline that said “We make awesome websites that help businesses grow” followed by 20 testimonials from businesses saying how awesome their new website is and how much they’ve grown… …and you followed that up with a few samples and a contact form… you’d be rocking and rolling without a single word more of copy (and that’s coming from a copywriter). You really don’t need much