3 Essential Elements of a Client-Grabbing Design Website

So you have a web site set up for your design business. It features your amazing portfolio, has a sleek, snazzy design to it, and a beautifully put-together contact form. The only problem is… the contact form rarely, if ever, gets used. Your bounce rate is higher than a super-inflated basketball. And it’s just not doing the one thing it needs to: Bringing you more business. This article will help get you on track to having a web site that

How to make your logo design process more profitable

The other day, I was visiting with a fellow designer who commented to me that they had recently completed a logo design project for which they collected very little money. Now, don’t get me wrong, it was more than $5 or some ridiculously small amount, but this designer felt like they should have been paid a lot more for all the work he put into designing this logo. I agreed with him. Surely this has happened to you or another

Why having a creative block is really a good thing

If you’re a designer, it’s very likely that at one point or another you were working on a project and felt like it wasn’t going anywhere. It’s almost like all the ideas get sucked out of your head with a giant vacuum and no matter how hard you try to think you just can’t come up with a clear direction to go. While creative blocks may cause tension headaches and severe irritation, I’d like to offer you a new perspective

How having the right people around you can boost design business

One of the things about being a freelancer is you end up spending a lot of time alone. After all, you work at your computer, at home, or in cafes, and only you and your expertise are required in order to have a fully-operational business. But it doesn’t have to be that way. For a long time I bought into a lot of self-help guides and motivational speakers who said, “You only need yourself. Other people are nice – but

What’s really keeping you from freelancing?

I‘ve been there before. You wake up every morning, dreading the day ahead of you. You drag yourself into work, find a pile of sticky notes on your desk, make it through lunch, and work through the afternoon looking at the clock every 30 minutes. Every day on the drive home you think to yourself, “Man, I should really quit and just start my own business”. While I am a big fan of a steady job, sometimes freelancing can be

When to fire a design client

There’s a lot of negative karma floating around in the design community about how terrible design clients are, what a pain they are to deal with, and how annoying their requests are. As a firm advocate of treating clients with respect instead of contempt, this article is not an attempt to complain about client relationships or whine about the things they do that bug me. With that being said, if you have been working in the design industry long, there

How to write blog posts that designers actually want to read

In the relatively short amount of time I have been blogging about design, I have been asked some version of the following question multiple times:   “What are the best kinds of design articles to write?” I can understand the motivation behind the question. The more designers read your blog posts, the more influence you have in the design community, and the closer you get to achieving whatever goals you have for your design blog and design business. Whether you

Are you taking enough time to build your design business?

Not long ago, I read the E-Myth Revisited (affiliate link), a phenomenal book about entrepreneurship. One of the most life-changing (or I guess you could say business-changing) concepts understood from the book was the importance taking time to build your business. Many entrepreneurs spend too much time working in their business instead of working on their business. This article will explore the best ways to build your design business while still finding time to do what you enjoy most: designing.