Freelancing: Using your own name vs. Creating a business name

A couple days ago, we discussed some essential pointers for naming your design business. Today, I’d like to discuss a topic that comes up frequently in my discussions with freelance designers. Should you market yourself using your own name or create a business name? There are Pros and Cons to each option and today I
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Essential Pointers for Naming your Design Business

Bringing in a significant amount of business is all about first impressions. And how you name your design business is vital to create a solid first impression. But even though a rose by any other name might just smell as sweet, a design business by the wrong name can crash and burn if you’re not
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Charging what you're worth: a few tips for underpaid designers

So you’re a freelance designer, eh? You’re living the big life because you are doing what you love and getting paid for it. The only problem is, you’re not getting paid very much. But who cares, right. I mean, you get to work on your shiny apple computer designing pretty things for clients all day
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How to build a rockstar design business without going broke

Starting a business is no easy task. It takes time, effort, and (a lot of times) a whole heap of money. But there are lots of designers who have built a rockstar design business without spending their life savings away. And you can too. This article will offer a few money-saving techniques that will help
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How to impress design clients and get more business

Whether you are a freelance designer or work at a design agency, there are almost always two important goals at the forefront of your mind: Impress your current clients & bring in more business. If you’ve been working at building a business for very long, you’ll also realize that these two goals are very directly
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Why some freelance designers become rich while others don't

Take a moment and scan the web for successful freelance designers. I mean financially successful freelance designers. I’m not talking about designers who have a great following on their blog, I’m not even talking about designers who crank out phenomenal work on Dribbble. I’m talking about designers who make more-than-enough money to get them by.
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Putting a price tag on design

How much do you charge for your design services? And how in the world did you come up with those numbers? There are a lot of different factors to consider when establishing your pricing methods as a designer and, frankly, a lot of designers have no clue when it comes to effective pricing. This post
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Should you include your age in your design portfolio?

From time to time, I like to visit the web sites and portfolios of designers who comment on the blog here, join the facebook page, or follow me on twitter. I am always interested in finding new talent, meeting new designers, and gaining new inspiration. The other day, while perusing a few sites, I was
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