How to find your design niche: 70 ideas to get you started

There’s a continuous debate in the design community (that I don’t plan on diving into today. If you’re interested, read here.) about whether or not a designer should specialize in one specific area or strive to be a jack-of-all trades. For designers who think it would be beneficial to find a super-specific niche, today we give you 70 ideas to get your creative juices flowing. This list of possible design niches will jumpstart your creativity and help you decide where

Overwhelmed Designers, Lighten Your Workload by Outsourcing

Outsourcing has negative connotations (at least here in the states). Whenever you mention outsourcing you immediately get comments like “Why would you send jobs overseas just to save a few dollars?” or “That’s the real problem with the global economy today!”. To those of you who are about to read this post on outsourcing and leave a similar comment, I have just one word: Relax. Whether or not I think first-world countries should send jobs to third-world countries is irrelevant,

10 Attributes of successful freelance designers

Diligence A freelance designer has to be diligent. After all, you’re working hard not only to design great pieces, but to find new clients, bill current clients, follow up with old clients, file taxes, market your business, and more. If you’re not diligent, you’ll never make it as a freelance designer. Patience Being successful as a freelance designer is all about being patient. When your client won’t stop calling you on the weekend, when you can’t seem to find new

Freelancing: Using your own name vs. Creating a business name

A couple days ago, we discussed some essential pointers for naming your design business. Today, I’d like to discuss a topic that comes up frequently in my discussions with freelance designers. Should you market yourself using your own name or create a business name? There are Pros and Cons to each option and today I would like to explore each side. Using your own name One option that a lot of freelance designers take is to use their own name

Essential Pointers for Naming your Design Business

Bringing in a significant amount of business is all about first impressions. And naming your design business is vital to create a solid first impression. But even though a rose by any other name might just smell as sweet, a design business by the wrong name can crash and burn if you’re not careful. If you’re thinking of starting your own design business, take a look at a few of these essential pointers for naming your design business: (PS. Coming

Charging what you're worth: a few tips for underpaid designers

So you’re a freelance designer, eh? You’re living the big life because you are doing what you love and getting paid for it. The only problem is, you’re not getting paid very much. But who cares, right. I mean, you get to work on your shiny apple computer designing pretty things for clients all day long. You don’t care that you don’t make much money as long as you get to do something you love. Stop lying to yourself. I’m

How to build a rockstar design business without going broke

Starting a business is no easy task. It takes time, effort, and (a lot of times) a whole heap of money. But there are lots of designers who have built a rockstar design business without spending their life savings away. And you can too. This article will offer a few money-saving techniques that will help you build your design business without going broke. If you have more to add to this short list, take a second and leave a comment.

How to impress design clients and get more business

Whether you are a freelance designer or work at a design agency, there are almost always two important goals at the forefront of your mind: Impress your current clients & bring in more business. If you’ve been working at building a business for very long, you’ll also realize that these two goals are very directly related to one another. Because a happy client is a chatty client. They tell their business partners or friends about the great work you do