4 Secrets to making your clients stick for years

freelance-design

It takes a lot of work to get clients. Once you get them though, you have to know how to keep them, or all that hard work is lost. This is what my own agency has done to keep clients for years. #1: Tell it to them straight. We tell clients “no” all the time. They ask for certain things or changes or strategies, and many times it’s not the best way to go. So we tell them that, and

Kicking, Clawing, Screaming: Getting your first freelance clients

800px-Boxing_(USA_vs._CAN)_at_the_1995_Pan_American_Games

It was 9:00pm. I rushed down to the lake by the house, walked a bit up the trail that wraps around it, and waited. I paced. Bit my nails. Then, the phone call: “Hi, Dr. Pat, good to hear from you,” I said, and the conversation began. This call had to go perfectly. We needed this project. It would be one of our first “big” ones – $1200 to design and write a full-page newspaper advertorial. This was our chance

Life-saving customer service tips for freelance designers

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Even with the best of intentions, good customer service can slip down the freelancer’s priority list. Time is often the culprit and when combined with a little procrastination and a healthy measure of freelancing fear, we can soon land with a full inbox. Some of the most important lessons I’ve learned about running my web development business successfully have come from my own experiences as a customer. I recently moved house and I wanted to get my new place professionally