Name that brand: Which top global brands can you identify?

I recently read a study done by MillwardBrown on the most valuable global brands of 2009.  It got me thinking about the power of branding and thought it would be interesting to see how many people can identify even the first 25 of the most valuable brands in the world.  Give it your best shot and leave your guesses in the comments of this post. In a few weeks I will release the answers and you can see how you

How to lose all your design clients right now

1. Don’t return their calls for at least a week Don’t be fooled by thinking that when a client calls you about something, they are actually in a hurry to get a task done. They’ll understand how important it is that you fix that flat tire on your motorcycle, go for a quick ride, and then finish that movie you started a few days ago. When you do finally call them back be sure to remind them they need to

Tips to help you be ready for your next design job interview

Graphic design jobs are frequently few and far between. It’s important that you are prepared for any design job interview you might be lucky enough to land. Below you will find a number of tips to help you be more prepared for your next design job interview. 1. Update your online and print portfolios. Tastes, styles and opinions are constantly changing in the design industry. The most important factor in landing your next design job, therefore, is the quality of

55+ Questions to ask when designing a logo

There are lots of questions to be asked when preparing to design a logo.  I do NOT suggest you ask a client all of these questions, but hope that this list will help you think of a few useful questions you’ve never considered before. I have broken them up into 5 categories: company/organization questions, branding questions, design preferences, target audience, budgets & proofing. Company/organization details What is your company/organization/product name? What sets your company apart from others? What services or

You might be an insecure graphic designer if…

Recently, I was in a classroom with some rookie graphic designers and advertisers and I noticed a few habits that tend to spotlight you as an insecure graphic designer. Don’t get me wrong, if you happen to do any of these things, you are not inherently wrong. Rules are meant to be broken – and especially in graphic design.  But the truth of the matter is if you will avoid the points mentioned in this post, you will appear more

10 steps to becoming a successful freelance designer

Let’s face it. There are a lot of us out there: freelance designers trying to make a dollar and gain experience at the same time.  Freelance designing is wonderful but the market is so saturated that we often lack what we need to stand out from the crowd. Below you will find 10 tips on becoming a successful freelance designer. 1.    Brand yourself. Nearly any company or organization falls apart without an established style. Without a impressive personalized logo you