10 Essential dos and don’ts of branding your solo business

creative-block

As a creative entrepreneur, sometimes it feels like you’re supposed to be automatically awesome at creating a stellar brand for your solo business. The truth is, perfecting your own brand is the hardest job – with the toughest client – you’ll ever face. So while you may feel like the only designer, illustrator, or artisan out there who’s struggling when it comes to branding your solo business: you’re not alone. All of us have spent long nights brainstorming the perfect brand, and all of

As a designer, your network affects your net worth

networking

In a perfect world, clients would just find us and we wouldn’t have to do anything except turn in a beautifully-designed project, collect the accolades, and see our client lists grow. Unfortunately, even for top-quality professionals, achieving steady client growth is sometimes the most difficult. I was fortunate to launch my design firm coming out of a large firm,having worked on some large campaigns. But while my design credentials and background were strong, I had considerably less experience in developing