How to make your logo design process more profitable

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The other day, I was visiting with a fellow designer who commented to me that they had recently completed a logo design project for which they collected very little money. Now, don’t get me wrong, it was more than $5 or some ridiculously small amount, but this designer felt like they should have been paid a lot more for all the work he put into designing this logo. I agreed with him. Surely this has happened to you or another

How sketching will take your design process to the next level

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001sketch

For a long time now it’s been evident that soon technology will rule the world (if it doesn’t already). It seems as though every day surprising amounts of new electronic gadgets are introduced, and the good old pen and paper get forgotten in the attic to collect cobwebs and mold. This article will address why you should turn off your laptop, put away your tablet, and go back to the basics during your design process, as well as provide some

How to upsell your next design project

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Whether you work at a design firm or as a freelance designer, finding the perfect amount of clients to pay the bills and do the quality of work you desire can can be a huge challenge. One tactic many designers forget to take full advantage of is upselling. However mastering the art of upselling can take your graphic or web design business to the next level. You don’t have to be the world’s best salesman to upsell your design project.

Specialization: a designer’s key to success in the future

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I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I venture to add independent designers or freelancers in general) are likely to be more successful if they focus their energies on one specific skill instead of trying to master a number of different ones. Jack of all trades, master of

Sending a clear message in logo design

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Some of the best logos in existence are captivating because they convey two meanings at once, accomplish the task from a unique angle, or are somehow otherwise “creative”. The best way to tell a creative logo from a less successful one is if you find yourself, as a designer, thinking, “Man, I wish I would have come up with that idea.” In our zeal to design a unique and highly creative logo, however, many times we create unintended meanings, cause

The biggest myth of graphic and web design

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educate-yourself

I’m not going to beat around the bush, the following is what I believe to be the biggest myth in the graphic and web design industry: “Our job is to design what the client wants.”I know the old adage says “the customer is always right.” While I always strive to make the customer happy and create a design that they are pleased with, I would like to consider the following scenarios: Let’s assume you’re not a designer anymore. Rather, you’re

Impressive Design Time Lapse Videos

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Web site design time lapse by Tim Potter Web Design Time Lapse by Xif.com Web Site Redesign Time Lapse by SKDC.com T-Shirt Design Time Lapse by David Lozeau Logo Design Time Lapse by MMagic.net Page Layout Time Lapse Video Title Animation Time Lapse from wmc-ap.org Choosing a Typeface Time Lapse by Brian Hoff MacWorld Magazine Cover Design Time Lapse by peterbelanger.com

7 Tips on presenting logos to a client

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The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer screen. After all the hard work, your logos are finally ready to present to the client. But how can you be sure they will be accepted and appreciated by the client? Below are some tips on presenting your logo comps to the client. Follow these rules and your logo proofing is bound to be a