Back to the cubicle?! 6 Reasons to work in-house (at least part-time)

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work in-house

A design manager recently told me that he has a hard time finding good freelancers who are willing to work in-house. This is at a very well-respected marketing communications firm in Portland, Maine – a town bursting with designers. Why is he having this problem? All jokes aside about freelance designers living in their pjs, it may be time for you to consider working in-house. Maybe you spent years in a corporate or agency setting with the goal of making

Can networking with your competition really grow your design business?

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You know as a designer you’ve got to market yourself in order to find new business. But if you’re only selling your services using “marketing” techniques, you’re missing a vital piece of the puzzle: networking. Get Connected. You may think your client pool exists outside of the design realm, but as Preston points out in this post, your best clients might also be your competition! That’s right, design agencies, in-house marketing/graphics departments, fellow freelancers, and production houses all can make

How having the right people around you can boost design business

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One of the things about being a freelancer is you end up spending a lot of time alone. After all, you work at your computer, at home, or in cafes, and only you and your expertise are required in order to have a fully-operational business. But it doesn’t have to be that way. For a long time I bought into a lot of self-help guides and motivational speakers who said, “You only need yourself. Other people are nice – but

As a designer, your network affects your net worth

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In a perfect world, clients would just find us and we wouldn’t have to do anything except turn in a beautifully-designed project, collect the accolades, and see our client lists grow. Unfortunately, even for top-quality professionals, achieving steady client growth is sometimes the most difficult. I was fortunate to launch my design firm coming out of a large firm,having worked on some large campaigns. But while my design credentials and background were strong, I had considerably less experience in developing

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