How I created a simple pricing process that removed stress and boosted profits

pricing strategy

Pricing is super-hard. You’re thrilled that someone wants to hire you, and then you obsess over creating a proposal. And before you even get to the panicky part about what the client will think about the final numbers, you have to actually determine what final number feels right to you. For longer than I’d like to admit, I sort of just picked a number that sounded good to me without a ton of justification. Sure, I kind of did a

How to raise your rates without ticking off your clients

euros-and-dollars

Raising rates can be done in two ways: Rip off the band-aid. Say, “To hell with it!” and raise them now, without warning (or with warning), and let the pieces fall where they may. 2) With the method outlined in this post (recommended if you like financial stability). But I’d like to dig a bit deeper in this article and go back to the “why” of changing prices, because it frames the whole thing differently depending on your answer. So,

4 Big freelancing mistakes I’ve made and what to learn from them

stressed-out

Whether you’re a new freelancer, a freelancer-to-be, or a freelancer with a few (okay, a lot of) years under your belt, one of the most efficient ways to learn is from mistakes…preferably some someone else’s. But that’s not always easy to talk about. (How many peers do you feel comfortable asking about their biggest mistake(s)? Chances are, not very many, if at all.) So here’s a list of my biggest mistakes I wish I had learned from someone else (hopefully,

What your pricing strategy says about you as a freelance designer

prIcing strategy freelance designer graphic design blender

Have you ever realized what your price point says about you as a designer? As designers we worry so much about how our brand looks when it comes to logo, web site, etc. We obsess over what to name our design business. We’re constantly asking ourselves if it’s time for a redesign or a rebrand. But how often do we ask ourselves if we need to rethink our pricing strategy? Believe it or not, your pricing strategy is a huge

How to bring in more design clients without dropping your prices

It seems like every time I talk to designers about bringing in more business, the most common solution for finding more clients is dropping prices. Unless you want to make less money and be more stressed, let me offer a few alternative options to dropping your prices. Oh. And then add your tips by leaving a comment. Target high-income clients The obvious alternative to dropping your prices is finding clients who are willing to pay you what you’re worth. What’s

Putting a price tag on design

How much do you charge for your design services? And how in the world did you come up with those numbers? There are a lot of different factors to consider when establishing your pricing methods as a designer and, frankly, a lot of designers have no clue when it comes to effective pricing. This post will cover a few solid strategies to help you as you determine how much to charge. If you have any tips to add, please do