Turning one-time design projects into continuous income machines

GUEST ARTICLE by Leighton Taylor – If you would like to write for GDB, contact me. The best clients are those who return for your services again and again. However, sometimes clients will hire you for one project and then move on with life, and you are stuck continuously searching for new clients. While it’s great to turn clients into repeat customers, sometimes it just doesn’t happen. Fortunately there are techniques for turning one-time design projects into income machines, so

Design Essentials 1: Attention to detail

This chapter of Design Essentials focuses on Attention to Detail and the important role it plays in the design process. Attention to detail makes for a better experience in any industry. A candy on your pillow at the hotel or a mint with your check at a restaurant makes for a more enjoyable traveling experience. Detectives and law officials know that it is in the details of a crime scene that they find success. Engineers and architects know that the

How to stand out and get noticed as a designer

GUEST ARTICLE by Nicole Foster  – If you would like to write for GDB, contact me. There are thousands of designers on the internet today in all types of fields. They range from web designers to print designers to graphic designers and more. They have different personalities, skill sets and mindsets. They are all designers, just like you, but they all have something different to offer. So now you’re just starting up and you want to be just like them?

The beginner’s guide to blogging about design

So you want to blog about design, eh? You’ll have to take a number and wait in line because, frankly, there are thousands of blogs about design out there. Starting a successful design blog is like learning to walk: You will most likely fail a number of times, you’ll need a lot of patience, and you can’t do it on your own. This article will give you a few pieces of advice to help your blog be as successful as

What to do when a client wants you to copy other designs

Coming from LinkedIn? Let’s get connected! In the graphic and web design industry, we like to think of ourselves as “creatives” who constantly keep the creative juices flowing and come up with original, well-thought out ideas. So why is it that even the best of graphic and web designers are approached by a client now and then who says something like: “I really like the look of this design. Can you just copy it?” I was asked about this just

Specialization: a designer’s key to success in the future

I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I venture to add independent designers or freelancers in general) are likely to be more successful if they focus their energies on one specific skill instead of trying to master a number of different ones. Jack of all trades, master of

Will the iPad change the way you design?

Unless you on a deserted island somewhere, you heard yesterday about Apple’s newest technological advancement: the iPad. Now, there has been all sorts of buzz all over the internet about whether the device is extraordinary or significantly less impressive than expected. However, my question relates to how this new technology will effect the way we, as web and graphic designers, do our job. Below I would like to offer a few thoughts on how our jobs might change, and then

UX design in print media: designing with the user in mind

Due to the increasing popularity of usability design and user experience design articles that focus on the internet and web design, you might not be aware that user experience design has been around a lot longer than the internet has. This article will discuss the effects that user-experience design has specifically in print design. It is my firm belief that user-experience design is important in any design setting and your future success in the design industry depends on how well